Browsing by Author "Ahmed, Alazar"

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    Horticultural Marketing in Ethiopia
    (Addis Ababa University, 2007-08) Ahmed, Alazar; Belwal, Rakesh (PhD)
    Horticulture marketing is a growing agricultural sector for Africa. The general objective of this study is to review horticulture sector from marketing perspective and recommend marketing strategies to foster the sector growth in a profitable manner. The primary sources of data are questionnaire collected from horticulture companies. The secondary sources are publications from websites, books, journals, and periodicals released by ministry of agricultural, Ethiopian Investment Authority, FAO, and Ethiopian Horticulture Association The analysis part analyzes responses collected from private and public horticulture marketing companies and enterprises. It selected 15 horticulture companies. Questionnaires that were distributed to 15 horticulture and floriculture companies reflect the industry marketing facts and insights. Different recommendations are forwarded. The most crucial ones are Horticulture companies should follow up and conform to quality standards of countries to which they export. In case of domestic markets abundance of horticulture products may contribute to large scale perish of produces. As a result they need to produce optimal quantity to local consumption at affordable price level as price is detrimental to attract more local buyers.
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    Horticulture Marketing in Ethiopia
    (A.A.U, 2007-08) Ahmed, Alazar; Balewal, Rakesh(Dr.)
    Horticulture marketing is a growing agricultural sector for Africa. The general objective of this study is to review horticulture sector from marketing perspective and recommend marketing strategies to foster the sector growth in a profitable manner. The primary sources of data are questionnaire collected from horticulture companies. The secondary sources are publications from websites, books, journals, and periodicals released by ministry of agricultural, Ethiopian Investment Authority, FAO, and Ethiopian Horticulture Association The analysis part analyzes responses collected from private and public horticulture marketing companies and enterprises. It selected 15 horticulture companies. Questionnaires that were distributed to 15 horticulture and floriculture companies reflect the industry marketing facts and insights. Different recommendations are forwarded. The most crucial ones are Horticulture companies should follow up and conform to quality standards of countries to which they export. In case of domestic markets abundance of horticulture products may contribute to large scale perish of produces. As a result they need to produce optimal quantity to local consumption at affordable price level as price is detrimental to attract more local buyers.