Browsing by Author "AfomIya Bruk"

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    The Effect of Organizational Capabilities on International Competitiveness: The Mediating Role of Technological Integration in Ethiopian Airlines
    (Addis Ababa University, 2026-06-02) AfomIya Bruk; Habtamu Endris
    The investigation of the relationship between organizational capabilities and international competitiveness among Ethiopian Airlines Cargo & Logistics Services revealed that technology integration is an important mediator between organizational capabilities and international competitiveness. To conduct this quantitative explanatory research, primary data was collected using a structured questionnaire administered to 185 managerial and operational employees of Ethiopian Airlines (Cargo & Logistics Services). The study findings indicated both operational and strategic capabilities had positive and statistically significant impacts on international competitiveness. Additionally, technological integration was shown to serve as an important mediating mechanism for reinforcing the relationship between organizational capabilities and international competitiveness. As a result of the study findings, it is recommended that Ethiopian Airlines focus on accelerating their adoption of advanced digital technologies, such as predictive analytics and integrated information systems, to increase operational efficiency and facilitate the execution of their international expansion strategies.