Browsing by Author "Adugna, Mekides"

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    The Effect Of E- Banking Attributes On Customer Satisfaction The Case Of Commercial Bank Of Ethiopia
    (Addis Ababa University, 2019-03) Adugna, Mekides; G/Medhin, Mulugeta (PhD)
    The purpose of this study is to investigate effect of e-banking attributes on customer satisfaction, its relation with demographic characteristics, and major challenges in e-banking activities to satisfy the customers of commercial bank of Ethiopia in Addis Ababa. The study used quantitative research approach by employed multiple linear regressions models for the Customers Satisfaction on Electronic Banking and regression were used to see the relationship between independent variables reliability, transaction efficiency, service security, ease of use and service performance with satisfaction of e-banking users. Primary data were collected by using 5-point Likert-scale questionnaire. From 384 questionnaires, 377 of them were properly filled and returned. The empirical result shows that service quality dimensions; reliability, service security and ease of use have strong influence on e-banking user’s satisfaction level. Thus, management bodies of commercial banks should strive to strengthen these service dimensions