Browsing by Author "Adege, Chalachew"

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    Assessment of Marketing Strategy Practices in the Case of St. George Brewery (BGI)
    (Addis Ababa University, 2010-06) Adege, Chalachew; Anteneh, Salehu (PhD)
    The ultimate goal of any business establishment is to remain in business profitably through production and sales of products or services. Without optimal profit, a business firm cannot survive. One of the core activities in a business company to stay in business is having a well developed marketing strategy. The ultimate success or failure of a company depends on its marketing strategy. So, it should be implemented effectively to achieve the company’s objectives. Having this in mind, the study has been designed to assess the marketing strategy practices of the St. George Brewery factory (BGI) in light of an integrated framework. Both primary and secondary data collection instruments were used to collect data. Closed ended and open ended questionnaires along with interviews were used for the purpose of data collection. The selections