Browsing by Author "Addiskidan Haile"

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    The Effect of Social Media Marketing on Quality of Service Delivery: The Case of Ethio-Telecom Tele Birr Service
    (Addis Ababa University, 2022-07) Addiskidan Haile; Hailemariam Kebede (PhD)
    The research examines the current state of social media content and service delivery empowerment in ethio telecom businesses in Addis Ababa northern distinct branch . The study builds from previous studies, especially those in the areas that are related to the study.. This study intended to determine the factors that influenced the use of social media in quality of service delivery in the Ethio telecom industry. The objective of this study was to investigate the effect of social media marketing on quality of service delivery with the case of Ethio-telecom, access, utility and security of social media on quality of service delivery in the telecommunication sector. The study reviewed past studies and research problem was studied through the use of a descriptive research design. The target population was customers of Ethio telecom tele birr users in northern distinct branch of Addis Ababa. The study employed Carvalho Hill to determine sample size to come up with a sample size of 200 respondents. The study relied mostly on primary data sources where self-administered questionnaire was utilized as source of data. Data collected purely quantitatively. Quantitative data was coded and Statistical Packages for Social Scientists (SPSS Version 17.0) used to analyze the data obtained. A pilot study to pretest and validate the questionnaire was done. The main findings of the study were; the Delivery of Service by Ethio-telecom is found formed significantly aided from Sex, Utility of Social Media factor , Access to Social Media factor , Security of social media, factor are met by positive supportive image that claimed the stiff and found reasonable and comparatively insignificance. In other hand, age and Effectiveness and user Friendliness factor and age of customer has a negative related effect on Delivery of Service by Ethio-telecom. Key Words- Social media , Service Delivery , Access , Utility , Demography , Security