Browsing by Author "Abenezer Workneh"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Analysis of Factors Influencing Business Performance of Technology Startup Companies: The Case of Addis Ababa
    (A.A.U, 2024-05-16) Abenezer Workneh; Workneh Kassa (PhD)
    The study aimed to explain the critical factors influencing business performance in technology startups operating in Addis Ababa, using an explanatory research design. The researcher tried to show the causal relationships between entrepreneurial personality traits, management competence, resource factors, networking and business performance. The study provided valuable insights into the interactions among these variables. The research considered the population of 751 active technology companies in Addis Ababa, as per data from the Addis Ababa Technology Bureau (AATB, 2022). A sample size of 261 was determined and primary data obtained was analyzed. Multiple linear regression was used to assess the collective and individual impacts of the predictors on startup success. Results indicated that personality factors, management competence, resource factors, and networking variables were significant predictors of business performance. The model had a 0.644 R squared valued indicating that the model explained 64.4 percent of the variance. The findings suggest that technology startups should focus on enhancing managerial skills, optimizing resource management, and leveraging extensive networking opportunities. This research adds empirical support to existing theories while offering practical guidelines for stakeholders. Key words: Technology Startups, Business Performance, Entrepreneurial Personality Traits, Management Competence, Resource Factors, Networking