Browsing by Author "Abebe, Betelhem"

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    Adaptation to Climate Variability and Changes in the Small Farming Households, Dire Dawa Administration
    (Addis Ababa University, 2014-06) Abebe, Betelhem; Bewket, Woldeamlak (PhD)
    The aim of this study was to assess perception of smallholder farmers‟ on climate change/variability and its impact, and to identify the determinant of farmers‟ choice of adaptation. The study was conducted in two rural kebeles of DDA. Both primary and secondary data sources were used and analyzed by using both qualitative and quantitative (descriptive statistics and MNL model) methods of data analysis. The result obtained from meteorological data of three decades and respondents perception on local climate change is almost indicates an increase in temperature and variability in rain fall. Local people also perceived the hazards induced by climate change and variability such as drought, extreme heat, livestock disease and flood as the major climatic hazards affecting their livelihood. Changing planting date, implementing soil and water conservation techniques, shifting from cattle to goats and sheep, income source diversification and growing drought tolerant crops are the major adaptation options employed by the farmers. The result of MNL analysis identified that sex, education level, availability active labour size in the household, off-farm income, frequency of extension contact, access to credit, distance to market, access to climatic information, farm size, farming experience and access to irrigation are the major determinants of farmer‟s use of adaptation. Farmers also identifies lack of money, lack of information, shortage of land, poor potential for irrigation, lack of market access, lack of credit access, lack of agricultural inputs and lack of extension service as most important barriers to adaptation. Finally, some of the recommendation in the study includes empowerment of women and the strategic use of incentives in adapting and innovating appropriate technologies. Key words: Adaptation, Climate change/variability, Perception
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    The Effect of Event Marketing on the Perceived Marketing Performance of Habesha Breweries S.C.
    (Addis Ababa University, 2016-06) Abebe, Betelhem; G/Medhin, Mulugeta (PhD)
    The purpose of this study was to examine the Effect of Event Marketing on the Marketing Performance of Habesha Breweries S.C. The study was included 385 respondents that were composed of 3 event hold in three different places in Addis Ababa. Out of which only 330 respondents’ returned properly which meant 85 percent coverage of total respondents from the events. It was indicated in descriptive analyses as event marketing offered great communication opportunities for companies in the increasing media coverage and hard competition and customer satisfaction. The correlation analysis illustrated the relation between event marketing and perceived marketing performance is strongly correlated. The regression analysis showed the ANOVA test as F value of 1037.135 and significant at 0.000 level; 90.4% of the variance (R-Square) in event objective, event selection and opportunity and threat are significant effect on marketing performance and the model adopted appropriately measure the construct. It was concluded that the event marketing factors of event objective, event selection and opportunity and threat will affect the perceived marketing performance. The company should continuously attempt to co-ordinate the communication around a created or sponsored event as of going practices with an activity that gathers the target group in time and space; a meeting in which an experience is created and a message communicated