Browsing by Author "Hailemariam Getu"

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    The Readability Problems of Government Public Relations Magazines: The Case of Some Selected Ministries of Ethiopia
    (Addis Ababa University, 2018-06) Hailemariam Getu; Mekuria Mekasha
    Readability refers to the process of matching the reader and the text. Research into readability was developed from the 1920s up to the middle of the 1990s. Research into readability focused on the development of practical methods for matching reading materials to the reading abilities of targeted readers. In recent years, much attention has been given to the readability and complexity of texts. Research on readability can be measured by using readability formulas as well as with the help of elements of readability, i.e., content, writing style, design and organization. So, this study on the readability problem of selected government public relations magazines is focused only on Amharic magazines. And it was undertaken in sixteen selected Federal Government Organizations. The data collection technique of this study was focused group discussions and Indepth Interviews. Different focused groups, i.e. communicators, readers, designers and owners of printing enterprises, were selected to make this study more reliable. With respect to the reading behavior of target audiences, the study revealed that majority of the respondents were not so much satisfied by the content, style, design and organization of the magazines.