Browsing by Author "Eyerusalem Berhanu"

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    Assessment of Students’ Perception on Addiction, Cognitive Dissonance and Dissonance Behavioral Change to the Exposure of Tiktok Social Media Platform Within Highs Schools In Bole Sub City
    (Addis Ababa University , 2021-10) Eyerusalem Berhanu; Habtamu Wondimu
    The urban cities of Ethiopia, particularly Addis Ababa youth students in high school often engage themselves with the new viral social media platform named Tik Tok. This frequent interaction with Tik Tok app is perusing a noticeable discrepancy on students’ behavior. This study tried to answer whether there is an addiction among students, a presence of cognitive dissonance and does a noticeable cognitive behavioral change occurs among students due to exposure of Tik Tok. To address this, a priority cross-sectional quantitative study method was used followed by a sequential qualitative study of in-depth interview to explain the data collected on quantitative study. The researcher employed survey designed with an enumerator administered structured questioner to select 135 students through systematic random sampling technique and additional of 12 students for in-depth interview through convenient sampling method. The quantitative data was examined through cross-tabulation Pearson Chi-Square test method to measures and see the associations’ of the independent and dependent variables toward addiction, cognitive dissonance and cognitive behavior change. And the qualitative data was analyzed by observing the common perception, behaviors and patterns. The Pearson Chi-Square findings shows addiction presence on Tik Tok is significant and the presence of cognitive dissonance is visible because students’ reasoning to join Tik Tok as an entertainment is still considered to be aspiring and the perceived fake personalities and is being perused to be replicated in day to day lives. Also dissonance behavioral changes were observed on students’ clothing style, attitudes change towards friends and academic performance decrease. This study shows awareness needs to be created particularly; families and schools need to be aware of the discrepancy that Tik Tok is perusing to VII develop undesirable behavior over time. In addition further empirical studies need to be conducted to measure Tik Tok significant impact on students’ psychological well-being
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    The Effect of Freight Forwarding on International Trade Operation in The Case of Selected Companies
    (Addis Ababa University, 2024-08) Eyerusalem Berhanu; Busha Temesgen (PhD)
    The purpose of this study was to find the effect of freight forwarding on international trade operations in some selected companies. While past research has explored the individual effects of freight forwarding factors, a holistic understanding of their combined influence on international trade operations remains limited. This study aims to address this gap by investigating how these factors interact and contribute to the international trade operation. Research Design: A quantitative approach is employed. The study was collected through surveys of freight forwarding employees, measuring performance indicators and perceptions of the aforementioned factors. Sample: The study targets a representative sample of freight forwarding companies. The sample includes staff members with a total population of 193. Data Analysis: Statistical Package for Social Science (SPSS) software was used to analyze the data collected from the questionnaire in the form of descriptive statistics and inferential statistics like correlation and regression analysis. Quantitative data was analyzed using statistical methods to identify correlations and relationships between the variables. Conclusion: The study has comprehensively examined the multifaceted role of freight forwarding in facilitating global commerce, highlighting its critical functions in transportation, documentation, customs clearance, risk management, and supply chain optimization. Recommendation: companies can improve the efficiency and competitiveness of their freight forwarding operations by improving customs procedures, reducing paperwork, investing in technology to automate clearance processes, selecting experienced and reputable freight forwarders, working on the adoption of technology solutions, and keeping up-to-date with regulations. Key Words: Freight Forwarding, International Trade iv