AAU-ETD :: Browsing by Author " Amanuel Gebru"

Browsing by Author "Amanuel Gebru"

Now showing 1 - 20 of 51

An Interpretative Phenomenological Analysis of the Challenges of Private Press Journalists Imprisoned During EPRDF Era of Ethiopia.
(Addis Ababa University, 2024-03) Hailegiorgis Mamo; Amanuel Gebru
This study is a phenomenological examination of first-hand accounts of how twelve Ethiopian private press journalists faced both personal and professional difficulties while carrying out their journalistic duties during the EPRDF era. The researcher employed a phenomenological research approach using Alfred Schutz's "Life World" theory as a lens to understand the “essence” of the phenomenon under study. The participants who were deemed to be involved in partisan journalism narrateded their prison experiences and obstacles in both their personal and professional lives within the specified time period. Semi-structured in-depth interviews were used to collect qualitative data, and interpretive phenomenological analysis was used to analyse the data. In order to determine the "essence" of the phenomena, the study mainly looked into how these private press journalists faced trying circumstances while jailed at various detention facilities during the EPRDF era. The study shows that the EPRDF administration was a difficult period with a number of challenges for journalists, although some of them openly practiced partisan journalism and were to a degree blameworthy. Regardless, the administration's draconian interference with journalists' civic and professional freedoms, coupled with the journalists’ ownopenly partisan practices, cost them both their professional and personal freedoms. Ethiopia's political system—both present and future—should learn from the past, and treat journalists with respect for the realisation of press freedom and respect for human rights. On the other hand, journalists should also make every effort to engage in professional journalism and refrain from partisan journalism that comporomises their professional identity and image. Key words: Lived experience, Private press, Journalism in Ethiopia, Phenomenology, Interpretative Phenomenological Analysis, Authoritarian Democracy
An Investigation of the Level of Audience Credibility and Hostility Towards Selected Ethiopian Commercial, Regional and National Television Channels
(Addis Ababa University, 2023-09) Bereket Wondimu; Amanuel Gebru
Credibility and hostility are linked than previous literature has generally recognized and some studies were able to find the inter-connection between the two. This study explicated the credibility and presence of hostile media phenomenon in the Ethiopian commercial, regional and national television channels. Thus, the study applied an explanatory sequential design. Surveys and semi-structured interview were employed to gather the quantitative and qualitative data respectively. SPSS version 26 data analysis software was applied to analyze the data quantitatively, whereas the Classical Glaserian Grounded Theory (CGGT) approach was applied to analyze the qualitative data and develop a conceptual theory. The Amhara and Oromia regional states and Addis Ababa city were purposively selected for this study. The selection of these two regional states and the capital city emanated from their influence in the Ethiopian politics in the past and present, their substantial population and some evidence of ongoing attempts at mobilization. Purposively, 600 respondents from all the two regional and federal cities were selected. The snowball and convenience sampling were applied to select respondents. Through the sampling technique 19 respondents were selected for the semi-structured interview. The study purposively included all the private, federal and regional governments’ television channels found in the study areas; Fana television (FBC), Walta television (WT), Ethiopian television (ETV/EBC), Addis Television, Oromia Broadcast Network (OBN), Amhara Television (AMC). Even though the quantitative data showed that the Ethiopian commercial and national television channels are credible and less hostile than the regional states television channels but, the qualitative data indicated that three of them are not credible. Also, both the quantitative and qualitative data displayed that the Ethiopian regional television channels contribution to the hostile media phenomenon is more than the national and commercial television channels. Recommendations were given, so that every responsible body could take a step forward in solving the limitations with the Ethiopian media organizations, journalists and citizens.
Application of Communicative Language Teaching in Plasma Tv Based English Classrooms: A Study in Two Government Secondary Schools in Addis Ababa
(Addis Ababa University, 2008-06) Badima Belay ; Amanuel Gebru
The purpose of this study was to examine the application of communicative language teaching in classrooms learning English via plasma TV in two government secondary schools in Addis Ababa. Descriptive survey method was used to carry out this study. The subjects of the study were one hundred eighty students, sixteen teachers and two principals of Dil Ber and Tikur Anbessa secondary schools. The data gathering tools were questionnaire, interview, classroom observation check list and focus group discussion. The collected data were analyzed by using percentage, mean value and rating scale. The findings of the study revealed that communicative language teaching was not properly implemented in both of the sample schools due to various factors. The major factors were: inappropriate difficulty level of the activities presented by the plasma TV, students’ low proficiency in the language, lack of teachers’ training in teaching English communicatively, inappropriate time allotment for doing the activities, poor classroom physical environment, grammar-based examinations and shortage of curricular materials. Finally, recommendations were forwarded based on the major findings of the study in order to facilitate the effective implementation of communicative language teaching via plasma TV.
Assessing the Organizational Structure of Ethiopian Airlines Group PR and Corporate Communications Department
(Addis Ababa University, 2022-09-10) Ashenafi Zeray; Amanuel Gebru
The aim of this paper is to look at the implementation of the organizational structure of the Ethiopian Airlines PR and Corporate Communications and it examines the causes of the overall challenges of the department structures, the decision-making process in the department, and the organizational communication of the Ethiopian Airlines PR and Corporate Communications. The qualitative research paradigm was used as a method of study. Accordingly, focus group discussions with two groups, in-depth interviews with four members of the department, and participant observations were conducted to explore employees' and management views on the operation of the organizational structure. The researcher found out that it is important to take the dominant coalition, classical and excellence theory of communication approach to organization as theoretical framework. The major findings of the study indicated that, although the organizational structures have been changed repeatedly; fundamental changes have not been achieved within the department. The structure creates a knowledge gap and external customer dissatisfaction, an unnecessary bureaucratic system of decision making, and not being represented in the organizational structure are among the main factors that affect the effectiveness of the department. There were also gaps revealed by the study like the place of PR in the organizational structure which affects the practices and the absence of public relations research in the department. Therefore, restructuring the organizational structure based on knowledge-based research, empowering the PR professionals, and updating all recent strategic information to the professionals were some of the recommendations made
Assessing the Role of Media Relations in Public Mobilization: The Case of the Grand Ethiopian Renaissance Dam
(Addis Ababa University, 202-06) Alemseged Zewdu ; Amanuel Gebru
Media relations is basically working with media. It is a specialized branch of public relations aiming at building relationships with media in seeking coverage of news. Similarly, journalists need public relations officers or directors as the source of their news package. And this relationship is crucial in pursuing their job well on both sides. The main focus of the study is to assess the media relations role of the National Council for the Coordination of Public Mobilization for the Construction of Grand Ethiopian Renaissance Dam Public Relations and Media Communication Directorate. The study employed mixed method of research to give an answer for the research questions in the study and assess the role of media relations in the construction of GERD. The data were collected from 43 journalists and PR director of the National Council purposefully to meet the objectives of the study. The findings were compared with the literature review and theory. The researcher revealed that the National Council has developed relationships with key journalist and the media based on a shared news agenda and is serving as a trusted source of information for journalists. The study concluded that MR practices of the office are not making the journalists’ job easier in delivering news packages on time and the PR tools used by the office have lack of quality. Finally, the study forward recommendations for the National Council Public Relations and Media Communication Directorate to enhance and maximize its media relations practices in building tight relationships to influence the media agenda in the construction of the GERD.
Assessing the Role of Organizational Culture in Shaping Internal Communication Practices: The Case of Ati
(Addis Ababa University, 2024-10) Mahlet Legesse; Amanuel Gebru
This study aims to assess the role of organizational culture in shaping the internal communication practices within the Ethiopian Agricultural Transformation Institute (ATI), using the Competing Values Framework (CVF) as its theoretical foundation. Despite the critical role of communication in development-oriented organizations, limited research has examined how organizational culture influences communication dynamics, particularly in the Ethiopian context. This study addresses this gap by investigating the relationship between c ultural dimensions and communication practices at ATI. A quantitative research approach was employed, utilizing structured questionnaires distributed to 195 respondents selected through stratified random sampling. The findings reveal a mixed cultural environment at ATI, with dominant characteristics reflecting Clan and Adhocracy cultures—emphasizing collaboration, innovation, and risk-taking—alongside Market and Hierarchy cultures, which prioritize results and structured processes. Correlation analysis demonstrates that communication practices are strongly and positively associated with dominant characteristics (r = 0.798), moderately associated with employee management (r = 0.543) and organizational glue (r = 0.567), and weakly associated with organizational leadership (r = 0.398). Regression analysis further highlights that dominant characteristics (β= 0.860) and organizational glue (β = 0.390) significantly enhance communication practices, contributing to improved knowledge-sharing, alignment, and organizational productivity. The study recommends strategies to strengthen communication practices, including improving team alignment, fostering trust and respect, enhancing work climates, and promoting continuous, unbiased information exchange. By addressing the interplay between organizational culture and communication, this research provides valuable insights for developmental institutions aiming to optimize communication practices and foster a cohesive, goal-oriented culture. This work fills a critical gap in understanding how culture shapes communication in development-focused organizations, offering both theoretical contributions and practical recommendations for enhancing communication effectiveness in similar institutional contexts. Key words: organizational culture, communication practice, Competing Value Framework (CVF), Dominant Characteristics, organizational Leadership, Organizational glue, Employee management.
An Assessment of A Wigni Language Educational Radio Broadcast In The First Cycle Primary Schools of Awl Zone
(Addis Ababa university, 2007-08) Desalegn Asfaw,; Amanuel Gebru
Improvement in the provision of quality of Awigni Language Radio instruction is emphasized as one of the desired outcome of the study. As language is fundamental to all learning) it is imperative that the great concern of this research is assessing of Awign Language Radio instruction in the first cycle primary schools of Awi zone. To conduct the study) descriptive survey research methodology was used. Both qualitative and quantitative research methods were employed. The instruments used to collect data were questionnaire) class room observation and interview guide. By using these th~ree. data collecting instruments) data were collected from 200 grade 3 and 4 students) 20 teachers 5 school directors and 5 zone Education Department Awigni Language Radio program producers (Media experts). Since the population of the study is too large) simple random sampling Technique was employed. One school was selected from each woreda) thus a total of 5 schools were sampled randomly. Simple random method sampling (lottery) was employed in the selection of students. Besides this) by considering total population as a source of data) all grade 3 and 4 teachers (i.e. 20 teachers) )5 school directors of the sampled schools and media experts (Awigni Language Radio program producers) in the zone Education Department were included. The obtained data were analyzed using percentages and the summated score technique. The findings of the study indicated that the attitude of the students and teachers towards Awigni Language radio instruction is favorable (positive). Moreover) the quality) appropriateness of the program content and presentation to the age level and interest of the students is also accepted by most of the students and teachers. However) there are problems which affect the effective implementation of the program. These are the absence of radio teacher)s guide and radio lesson manuals) the absence 0 f teacher training courses which helps teachers how to implement radio lesson) lack of in-service training and less qualified teachers (teachers without pre-service training)) problem of radio functioning) poor radio maintenance services from the center) absence of supervision) poor sound clarity. Besides this) inadequate supply of radio sets) high teaching load) large class size) clashes of class scheduling. The findings of the study also showed that the activities which should be performed by the class room teachers and students before) during and after broadcast are not performed in the majority of the observation classes. In Awigni Language Educational Radio program production and transmission) only few teachers participated. Finally) in the light of the findings) conclusions have been drawn and recommendations have been forwarded to address the problems
An Assessment of Audience Satisfaction With Addis Television: The Case of Youths’ Program
(Addis Ababa University, 2017-06) Kassahun Mengiste ; Amanuel Gebru
The central focus of this study was to assess the satisfaction of audiences with Addis Television youths’ program. The study tried to see the extent to which the program gratifies youths and for what reasons or purposes that they watch the program. Moreover, the study also attempted to examine the content and presentation of youths’ program and know whether the preferences of the youths ’are exactly addressed or met. To generate appropriate data for the study purposive or judgment sampling technique and questionnaires and semi-structured interview were used. The researcher believed that this deliberate selection of participants was helpful to get the right viewers of the program as the preliminary study that indicates the expected result on the study. This was done with the collaboration of the youths’ main office and sub cities associations’ leaders. This was done by using Snowball sampling that used a small pool of youth initial informants to nominate, through their social networks, other participants who meet the eligibility criteria and could potentially contribute to a specific study. Before administration of the actual questionnaire, pilot survey was made on the four selected sub cities using 30 purposively selected audiences. Based on the results of pilot study, the actual questionnaires were distributed to 300 respondents; individual semi-structured interview was also made with twenty participants, a producer and an editor of the program. After the researcher collected all the data using the designed questionnaires and semi-structured interview from the selected samples, he brought them together and placed the responses into percentage and made analysis. Moreover, the results of the study were examined in contrast to the objectives of the research. The findings of the data showed that Addis television youths’ program audiences watch the program for different reasons. Many of the respondents could not get credible information, and learn about things in the world from it. But, they were watching it because of their habit. Therefore, the overall results of this study show that audience satisfaction of the program was very poor. Based on the findings, recommendations are suggested on how to improve the program to gratify the audiences.
An Assessment of Crisis Communication Preparedness: the Case of Selected Ministries of fdre
(Addis Ababa University, 2021-07) Dese Kefale ; Amanuel Gebru
Crises can occur in any organization or individual at any place and time. Since they attract media attention and public scrutiny, an organization must be prepared to react and communicate quickly and effectively to protect their reputations and survivals. However, Ethiopian organizations are striking by an unceasing wave of crisis which heavily affects their reputation and relationship with their stakeholders. Therefore, this study was intended to assess the Crisis Communication Preparedness of Ministries of FDRE. To achieve this objective, the researcher employed Explanatory Sequential Methods Design with a mixed-method research approach. The necessary data were collected through a survey questionnaire and in-depth interview. A simple random sampling technique was used to select the number of Ministries used for the study. From the total of 20 Ministries, 10 Ministries were chosen as a representative sample. A sample of 50% was considered adequate to be able to generalize about the nation's ministries. There were 125 PR experts in the selected Ministries. All of them were selected purposefully for the questionnaire. PR directors of each Ministry were chosen as key informants purposefully for the in-depth interview. The quantitative data were analysed using SPSS version 23. The qualitative data were analysed using qualitative thematic analysis methods. Accordingly, the findings of this study show that Ministries of FDRE have very poor preparation for crisis communication. Specifically, there is no system of assessing early warning signal detection mechanism before the actual occurrence of a crisis in the majority of Ministries of FDRE. Moreover, the study found the absence of a crisis communication plan, trained crisis communication management team, trained crisis time spokesperson, and Pre-draft crisis management messages including content for dark websites and templates for crisis statements in almost all Ministries of FDRE. Regarding channels of communications, the study found that all Ministries of FDRE are ready to use both traditional and new media for crisis communications. But, there is no Ministry that has created a separate website for crisis communication only. The thesis forwarded recommendations focusing on the findings for Ministries of FDRE. Finally, the researcher suggested a further study on the effectiveness of crisis communication strategies, the effectiveness of the crisis communication practices, and stakeholders‟ readiness for crisis communication.
Assessment of Internal Communication Practices; the Case of Ethiopian Broadcasting Corporation
(Addis Ababa University, 2022-11) Haymanot Genene; Amanuel Gebru
Internal communication is used to provide an effective flow of information between an organizations, departments and colleagues. This research assessed the practices of internal communication and its challenges in case of Ethiopian Broadcasting Corporation .The researcher used a qualitative research approach, an in-depth interview, document analysis, and observation to gather data. The results of the study show that EBC's internal communication has good beginnings, but there are many problems that need to be fixed. Communication directions: in a certain way, it is applicable, and depending on the department, the leadership, competence and awareness, there are differences and gaps. The result of the study shows that no attention is paid to the use of communication instruments as a tool. In addition, EBC's internal communication, as a media, requires a strong internal communication for the success of its work the existing communication, however, has not been focused by the management and the lack of attention for work to strengthen internal communication has been confirmed in this study. On the other hand, it has been seen that the employee has a lack of awareness and technophobia in EBC's use of communication technology. In general, EBC needs to work hard to strengthen internal communication, and the current communication is only done to discuss work matters because the work is mandatory. Recommendations that would contribute for improving the internal communication were given by this research
Business and Economics Journalism: State of the Art at EBC
(Addis Ababa University, 2018-06) Getahun Dadi ; Amanuel Gebru
The purpose of this research is to examine the practice of EBC business and economics reporting. The study evaluated the academic background of news reporters, professional competence of journalists, the way of presentation, the balance between local and international news, source of the news and challenges of reporting. The most relevant theoretical frameworks of agenda setting and framing have been employed. Qualitative data gathering techniques including focus group discussion, in-depth interview and content analysis were conducted. The findings of the study revealed reporters’, editors’ and media leaders’ capacity limitation and absence of academic background and specialized knowledge on business and economics field. Similarly, journalists lack interpretation skill for in-depth analysis on economic issues. And absence of knowledge gap among journalists and professionalism.
Comparing the Differences in Implementing Continuous Assessment in EFL Classrooms in Selected Government and Private Primary Schools
(Addis Ababa University, 2014-08) Aweke Gashaw ; Amanuel Gebru
The main purpose of the study was to compare the differences in implementing continuous assessment in selected government and private primary schools in EFL classrooms. The participants of the study were 35 EFL teachers and four principals from four selected primary schools: two government and two private schools. Data were gathered through questionnaires, interviews and document analysis. The data that were gathered through closed-ended questions were analyzed quantitatively while open-ended questions, interviews and document analysis were analyzed qualitatively. The study revealed that EFL teachers of both government and private schools get benefits from the implementation of continuous assessment in EFL classes. It also showed that private primary schools (PPS’s) implement continuous assessment in a better manner than that of government primary schools (GPS’s). Teachers of these schools did not use as many continuous assessment devices as private primary school teachers. Besides, the study indicated that the implementation of continuous assessment in EFL classes has helped EFL teachers identify slow and fast learners. However, appropriate remedial works and additional stimulation activities had not been given for slow learners. Even though teachers of both types of schools used record books, it was similar with that of traditional/conventional assessment record books. But it was clear that private primary schools (PPS’s) used better record books than (government primary schools) GPS’s. Private primary schools applied different continuous assessment devices which help students improve their language competence. The study also pointed out that EFL teacher faced challenges that prevented them from implementing continuous assessment effectively. The challenges they faced varied from school to school. The measures/solutions that were taken by EFL teachers to overcome the challenges were not satisfactory unless some sort of series assistance was given from stake holders. Based on the findings recommendations was forwarded.
Corporate Reputation of Bank of Abyssinia
(Addis Ababa University, 2024-05) Yohannes Moges; Amanuel Gebru
The general objective of the study was to assess corporate reputation management at the Bank of Abyssinia. To conduct the study, the researcher employed a quantitative approach, focusing on employee, customer based, and social media engagement dimensions. The total survey sample consisted of 203 employee respondents and 250 customer respondents, all of them completed and returned the questionnaires. The data obtained from the sample were analyzed using descriptive statistics (frequency, percent, mean, and standard deviation) and inferential statistics, specifically correlation and regression. The findings indicated that the employee dimension of corporate reputation had a positive and significant relationship with the composite dimension of corporate reputation. Further regression analysis revealed that the six pillars of corporate reputation explained 89.8% of the dependent variable. The second point focused on customer-based corporate reputation, showing positive and significant relationships. Regression analysis indicated that the five factors of CBCR explained 88.4% of the dependent variable. Additionally, social media content analysis partially described engagement metrics, including likes, shares, comments, photos, videos, and followers. Based on the findings, recommendations were presented: Bank of Abyssinian staff should focus on strengthening emotional connections with customers, continue investing in enhancing quality and innovation, create a positive workplace culture, and invest in leadership development programs. Based on CBCR, the bank should prioritize customer experience and satisfaction, focus on customer retention strategies, and mitigate switching intentions. Digital marketing officers should maintain a consistent posting schedule to keep the audience engaged. Future studies should incorporate qualitative analysis, such as sentiment analysis and interviews. Key words: corporate, reputation, reputation quotients, customer based corporate reputation, Bank of Abyssinia
Corporate Reputation of Commercial Bank of Ethiopia
(Addis Ababa University, 2018-11) Abiyu Tadesse ; Amanuel Gebru
The general objective of the study was investigation of corporate reputation of Commercial Bank of Ethiopia. To carry out this study the researcher used quantitative approach. The data collection instrument used were questionnaire and interview schedule. The total survey sample population consisted of 250 customers and employees of Commercial Bank of Ethiopia. From the distributed questionnaire 232 of them properly filled and returned back. The data obtained from the sample was analyzed using descriptive statistics (frequency, percent, mean and standard deviation) and inferential statistics more specifically correlation and regression. The findings indicated that the individual dimensions of corporate reputation had positive and significant relationship with the composite dimension of corporate reputation. Further regression analysis showed that the six pillars of corporate reputation explained by 79.4 % of the dependent variable. Moreover, based on the finding of the study recommendations are presented. Commercial Bank of Ethiopia and board of the Commercial Bank, board of directors and process council members should work on maintaining the emotional appeal of customers, employees and managers to maintain corporate reputation; work to deliver quality products and service to customers, employees and managers to maintain corporate reputation; work financial performance of the bank to maintain corporate reputation; should address vision and leadership to maintain corporate reputation; work to improve work place environment to maintain corporate reputation; work to maintain social responsibility to maintain corporate reputation. Key words: corporate, reputation, reputation quotients, commercial bank of Ethiopia
Crisis Communication: A case study of the Integrated Master Plan Crisis in Oromia regional state
(Addis Ababa University, 2018-06) Minale Gebeyehu ; Amanuel Gebru
Crisis communication is an important part of public relations that could have either constructive or risky consequences based upon the action that an organization acts in response. This study aimed to find out the crisis communication management of the Oromia state government. Theories of crisis management and crisis communication were employed to identify models of best practices for crisis management and to apply these models to analyze the effectiveness of government’s response to the crisis due to the new integrated master plan, a master plan for Addis Ababa city and towns on the outskirts of the city. A content analysis of 58 articles from five newspapers; Reporter, Capital, Addis Zemen, Fortune, and Barissa, was conducted to examine how government responded to the crisis of integrated master plan. Results revealed that government’s response incorporated both best practices of crisis communication, as well as crisis responses that could be categorized as unethical. Such unethical responses included evasion of responsibility, attack of the accuser, minimization, and denial, while effective crisis communication tactics consisted of updating the public in a clear and concise manner, acknowledgment of mistake, and expressing sympathy and concern. In-depth interview were also conducted with eight participants from public relation practitioners to examine the communication strategies employed in the different phases of the crisis, the effectiveness of crisis communication strategy, media usage, influence of organizational culture in crisis communication, and stakeholder’s consideration. Results revealed that different media were employed during the crisis period, organizational culture has influenced crisis management and communication, and the role of stakeholders was mostly considered from an organization’s perspective and stakeholders were seen purely as receivers of organizational messages
Evaluating the Practices of Media Relations in Federal HIV/AIDS Prevention and Control Office (FHAPCO)
(Addis Ababa University, 2018-11) Kumeshe Humnesa ; Amanuel Gebru
The study aimed at evaluating the practice of the media relations in Federal HIV/AIDS Prevention and Control Office (FHAPCO). The current wider prevalence of HIV/AIDS in Ethiopia especially in urban and industrial zones though it was somehow possible to culminate it before was the main reason to conduct this study. FHAPCO was taken as the focus of the study because the duty of directing, coordinating and implementing the country's HIV/AIDS policy was given by Ministry of Health (MoH). The study employed qualitative research method in order to gain an in depth data about the practice of media relations in the specific organization. In-depth interview and document analysis were the research instruments that have been used for this study. In order to gather the intended data ten respondents were selected by using purposive sampling technique. Samples were selected both from FHAPCO and journalists. Regarding documentary analysis two documents, which had different message contents, were selected purposefully and analyzed based on parameters of media content analysis. The collected data were organized according to the research questions and categorized under related data in a theme wise. Increasing public awareness, provide useful information in attractive and persuasive way and facilitating ART (anti retrieval treatment) was the main media relation goal of FHAPCO. There is no well-organized and documented media relations plan in the organization however, FHAPCO used the media relations forum plan as its media relations plan of the organization. Two-way
Evaluation on the Role of Public Relations Practices in Government Organaizations: a Case Study on Ministry of Revenues of Ethiopia
(Addis Ababa University, 2023-06) Afework Abeshu; Amanuel Gebru
The primary goal of this research is to evaluate the role of government public relations in the case of Ethiopia's Ministry of Revenue. The research investigated what the key tasks of the public relations department of Ethiopia's Ministry of Revenue in achieving its purpose and vision are. How are public relations operations carried out in Ethiopia's Ministry of Revenue? What are the public relations methods employed by Ethiopia's Ministry of Revenue? And the difficulties in putting the PR practices into action. The study took a qualitative approach, with in-depth interviews, focus group discussions (FGDs), document analysis, and observations serving as data collection tools. The qualitative research method was used in the investigation. In terms of sampling, ten communication managers, senior experts/team leaders, and public relations practitioners were chosen for interviews using purposive sampling techniques. The researcher also held one focus group discussion (FGD) with practitioners from the public relations department, with a total of six participants. The FGDs were created to aid with triangulation. According to the study, the ministry of revenues employs several communication techniques such as press releases, press conferences, media relations, and others to reach the public, however the press conference is rarely arranged by the department. Furthermore, the public relations department has been hampered by political appointments of communication directors and team leaders, a negative public perception of government communication, limited communication and information flow with the public and other stakeholders, and a lack of professionalism. According to the report, the public relations department should execute a two-way symmetrical communication model, staff the office with specialists, and use a well-developed communication plan.
Examining the Acceptance and Adoption of Digital Job Matching Platforms Using A Modified Technology Acceptance Model: A Case Study of Hahujobs and Afriwork in Addis Ababa, Ethiopia
(Addis Ababa University, 2024-04) Tesfayesus Alemayehu; Amanuel Gebru
Digital job matching platforms have emerged as powerful tools in the labor market, facilitating efficient and effective connections between job seekers and employers. These platforms utilize technology to aggregate and match job opportunities with qualified candidates, offering a streamlined and convenient approach to the job search process. The objective of this research was to examine the acceptance and adoption of digital job matching platforms using a Modified Technology Acceptance Model, focusing on a case study of HahuJobs and AfriWork in Addis Ababa, Ethiopia. Using the Modified Technology Acceptance Model, data from 304 respondents on Afriwork and HaHuJobs were collected via Google Form. Analysis involved SPSS (v27) with descriptive statistics, factor analysis, and regression to identify associated factors. Additionally, Simple and Multiple Linear Regression Analysis was conducted, with statistical significance declared at P-value <0.05 and a 95% confidence interval. A Modified TAM-based analysis with qualitative insights was done to triangulate and validate results of quantitative analysis. Results revealed that this model is applicable for assessing the acceptance and adoption of digital job matching platforms. User perception and experience were found to be the strongest determinant factors for the acceptance and adoption of digital job matching platforms. In addition, intentions and attitudes toward platform use was found to be the strongest determinant factor for the acceptance and adoption of digital job matching platform. Qualitative analysis has revealed that digital job matching platforms, valued for their efficiency, and streamlined job search process, resonate with users due to their user-friendly design (TAM's PEU) and ability to save time (TAM's PU). While personalization enhances user satisfaction, platform trustworthiness is crucial. Addressing concerns about information quality, user experience, and clear communication solidified these platforms' role in the job market, ultimately empowering users with a more efficient and successful job search. Analyzing the reach and effectiveness of government programs aimed at equipping citizens with the digital skills needed to navigate job search platforms effectively was also undertaken. This involved collaborating with government agencies to collect data on program participation rates and user feedback on the effectiveness of these initiatives in improving digital literacy. Keywords: Technology acceptance model (TAM),Confirmatory Factor Analysis
"Exploring Students' and Teachers' Perceptions on Characteristics of Best EFL Teachers: Bedessa Secondary and Preparatory School (Grades 11 and 12 in Focus)"
(Addis Ababa Universiy, 2011-05) Seifu Bogale ; Amanuel Gebru
This paper presents a research finding that aimed to explore the perceptions held by students and teachers about the characteristics of best EFL teachers and to compare the perceptions held by the two groups on the characteristics of best English language teachers in Bedessa town (Western Hararghe Zone). In this study, 3S preparatory students and 20 English language teachers were involved. The data were collected through a fi vepoint rating scale questionnaire consisting of three categories of effective teaching: English proficiency, pedagogical knowledge and socio-affective ski lls (personal attributes). Overall, the students perceived significantly different characteristics from the teachers in all the three categories with the students' high ranking to pedagogical knowledge and the teachers' high ranking to English proficiency. Both students and teachers believed that a best English teacher should read, write and speak English well, prepare the lesson well, be able to explain things well, use lesson plans properly, provide interesting activities, arouse students' motivation for learning English, build students' self-confidence in order to learn English well, and positive attitudc, bc punctual, encourage students to achieve better, and be helpful to students in and outside the classroom.
Gender Differences in Participation in Group Discussions in Freshman English Classes at Addis Ababa University
(1996-06) Amanuel Gebru; Hailemichael Aberra
The study aimed to find gender differences in verbal participation in discussion groups in Freshman English classes at Addis Ababa University. It also aimed to find differences in assertiveness between male and female students and correlations between assertiveness and verbal participation. Statistical analysis of interactional turns in the videotapes of discussions of majority- female, majority-male and halt'male-half female groups showed no gender differences. Similarly no significant statistical differences between male assertiveness and female assertiveness were found. Also correlations between assertiveness and verbal activity were found to be generally weak.

Browsing by Author "Amanuel Gebru"

Results Per Page

Sort Options