Hassen, Mohammed (PhD)Slraw, Belachew2021-03-312023-11-082021-03-312023-11-082011-10http://etd.aau.edu.et/handle/123456789/25838With the growing po pularity of music video clips sil1ce the 1960's and afterwards in the Ethiopia media landscape, audiences have been able to be exposed to a substantial number of Ethiopian music video clips. A sizeable number of these audiences constitute of young audiences of Addis Ababa. The role of T raditional Music Video C lips in Promoting the C ul ture of Natio ns and Nationalities of Ethi opia among Youth in Addis Ababa: the Case of Ethi opian Tclevision Entertainm ent Prog ram endeavors to explo re how the young al,diences of Addis Ababa, in the miclst of the ir lived rea li ty, make meaning about the Nations an d Nati o na lities of Ethi opia culrure identity out of the images of the Traditi onal or Cultural Ethiop ian music video cl ips. The study also attempts to investigate how the image makers po rtray the Ethi opian Nations and Nati o l1:1\iti es' c ultu re d1d also investigates how the mus ic compose rs contribute fo r the essence of image creating. Using a focus group d iscussion and in-clepth individual in terviews, this study makes an effo rt to investigate how the young audiences make mea ning o ut of the cultural images of the C ultural Ethiop ian music video clips. All the same, drawing on a qualitative content analys is on purposive ly selected music videos, the study at tempts to investigate how the image makers represent the images of Na ti o ns and Natio nalities of Ethiopia in their productions of music video clips. T he fi ndi ngs of the i"Csca rch dC!l1o !1 st r;ltc the newly phenomc no n in the Erhiop i;ll1 hi story. Tradi tio nal music video d ips have hoomed recently this boom confe rs most Ethiopians a prospect to be acqu;linted with each o ther . Th is imme nse occlirre nce is pu lling o ff a relll<lrkable progress amo ng the youth of Addis by giving a cl ue about the ir country. Despite the fact tha t the re arc vari o us misrepn. .'. se ntati o ns 111 m;l king the o rig inal music ;11ld im;l ge o f the Na tio ns and Nationali ties 1of Ethiop i<l , there is st ill a magn ificent occurrence. In fact the re ,lIT SO IllC di rectors and mll s ic ians who prod uce mist:hicvu lis and hat:kn eycd imilgc fo r the sake of se ll ing however rhe productio n is going s,\"ifrl y and wonde rfu lly with its e nrire se thacks.enRole of Trad TIonal Music Video ClipsPromoting the CultureThesis