. Anteneh, Salehu (Dr)Tenaw, Ermias2021-06-172023-11-042021-06-172023-11-042008-07http://etd.aau.edu.et/handle/123456789/26888In this study, the prevailing challenges and opportunities of e-marketplace development in Ethiopia were addressed. with regard to this, assessing the existing challenges and opportunities of e-marketplaces is the most important theme of the study. data were collected through questionnaires from a sample of four companies operating in e-marketplaces and a total of 408 sample internet users. Various challenges of e-marketplaces were found during the study at eenvironment, societal, business and consumer levels. despite these challenges in the operations of e-marketplaces in the country, there is a potential market for business firms Based on the findings of the study, devising governmental poliCies and legal framework, extensive education campaigns and promotional activities to create awareness of e-marketplaces are among the most important recommendations forwardedenE-EnvironmentE-MarketplaceThesis