The Effect of Celebrity Endorsement on Customers’ Usage behavior: The Case of Ethiopian Banking Industry

Andualem, Getie (PhD)Birhanu, Edom2018-10-192023-11-042018-10-192023-11-042017-06-16http://etd.aau.edu.et/handle/123456789/12933en-USCelebrity endorsementProduct Match-up HypothesisSource Credibility ModelThe Effect of Celebrity Endorsement on Customers’ Usage behavior: The Case of Ethiopian Banking IndustryThesis