Yared Asrat (PhD)Jabesa Boja2023-12-122023-12-122023-06-08http://etd.aau.edu.et/handle/123456789/725With comparative advantage due to its close proximity to markets, Ethiopia has a significant potential for the production and export of a variety of fruits and vegetables that can be competitive on the global market. However, the export of products and services has continually resulted in low export earnings for the country. Although fruits and vegetables make up a substantial amount of Ethiopia's export industry, the potential of the region is not yet fully used. Accordingly, the main goal of conducting this study is to investigate the determinants of fruits and vegetables export performance in Ethiopia which includes the variables examined: export market challenges, company barriers, product barriers, institutional support issues, government policy and regulatory factors, and export industry barriers. Moreover, the researcher employed a mixed research strategy, which incorporates both qualitative and quantitative research approach, as well as non-probability sampling, purposive sampling technique is employed in this study to accomplish the study's objective. The investigation was conducted using both primary and secondary data sources. Questionnaires were used to gather the main data. The study considers 135 active exporters of fruits and vegetables were chosen as a sample and from those 124 were valid and used in the analysis of the results. Numerous websites, papers, and studies in the area were used as the secondary data. Descriptive and inferential statistics were used to examine the acquired data in order to get to relevant facts and conclusions. The study's findings demonstrated that barriers linked to the export product, institutional support, and foreign export market, had a significant impact on Ethiopia's ability to export fruits and vegetables. Finally, based on the study's findings, the researcher has been able to offer advice to government agencies, policy makers, and exporters of fruits and vegetables on how to lessen the impact of these factors on Ethiopia's export performance.enFruits and vegetables, Export Performance, EthiopiaThesis