Workineh, Mesfin (PhD)Nigusse, Rahel2021-01-052023-11-042021-01-052023-11-042020-06http://etd.aau.edu.et/handle/123456789/24564The objective of this study was to examine the effect of sustainable marketing on export performance of garment companies in Addis Ababa city. To achieve these objectives a conceptual model was formulated by reviewing previous related literatures, hypotheses were developed and was tested. A quantitative research design and explanatory research approaches were used. Primary data was collected using a five-point Likert scale. The study has 80.9% response rate. Statistical Package for the Social Sciences (SPSS) version 20 was used to analyze the collected data using descriptive, correlation and regression analysis. Relatively a high level of agreement was observed on economic sustainable marketing with a mean score of 3.6121. Correlation between the environmental, social, economic sustainable marketing and export performance indicates a degree of less multi-collinearity. Three assumption tests were checked before regression analysis was undertaken. These are Normality, Linearity and Multi-collinearity. It was found that there is a reasonable normal distribution and linearity on the collected data and less multi-collinearity between the variables. The variation explained by the regression of all the predictor variables on export performance is 79.1%. There is a relatively good fit between the model and data. According to the main findings, social sustainable marketing and economic sustainable marketing have a positive and significant effect on export performance. Even though environmental sustainable marketing has positive relation with export performance, its effect was not statistically significant. Therefore, garment exporter companies could benefit from considering sustainable marketing practices for improving their export performanceen-USSustainable marketingExportExport PerformanceThesis