Berhanu, Elias (PhD)Geremew, Tesfalem2021-11-262023-11-042021-11-262023-11-042021-09http://etd.aau.edu.et/handle/123456789/28988It is known that a proclamation has been issued regarding the ban on alcohol advertising in Ethiopia; as a result, all alcohol advertising on television and radio stopped. Accordingly, the purpose of the study was to analyze and investigate policy formulation and its implementation to control the alcohol advertising ban in Ethiopia. The analysis primarily focused on alcohol advertising policies and strategic documents. The research in addition to the policy approach was guided by the theories and models derived from the literature review on alcohol advertising ban policy formulation and implementation to analyze the access to the policy process and level of influence enjoyed by key government and non-government actors. A qualitative approach was used to analyze the research questions in the study. In-depth interviews with key informants, document review, and observation methods of data collection were used and also served to triangulate the data. A purposive sampling method was used to select and undertake in-depth interviews with a total of 20 Key Informants from both the government and NGOs institute that is the Food, Medicine and Health Care Administration and Control Authority of Ethiopia, Ethiopian public health institute, Ministry of Women Children and Youth, Ethiopian Broadcast Authority and Mathios Wondu Ethiopian Cancer Society. Findings, from each of the abovementioned institutions, have identified their distinct role to play in the Alcohol Advertising Prohibition Proclamation, from Formation to implementation process. This study concluded that confirms the involvement of government bodies and non-governmental organizations and explores the policy processes that need to be considered in order for other policy-making options and identifies those responsible for its implementation. Key words: policy, alcohol, advertisement, formulation, implementationenFormulationImplementationThesis