Trefe, Tenaw(Ass. Pro.)Asqualu Gebremariam, Abrham2021-08-252023-11-082021-08-252023-11-082021-06http://etd.aau.edu.et/handle/123456789/27729One of the objectives of Negen zare talk show is enable the youth to play their part in the country's socio-political and economic activities. It also allows young people of the same age and on the road to success to gain experience and to learn from elder people .This study explores the general content and format of the talk show program by exploring what the talk show looks like in terms of the main purpose of the talk show an focused on how the Negen zare talk show is viewed from the perspective of the audience. The study sought to produce data and understandings on the perception of audiences based on ETV's Negen zare talk show program. To this effect, the study hills followed the qualitative method of research. It also discusses the data gathering tools i.e., qualitative content analysis, focus group discussion and in-depth interviews. The researcher started recreating respondents by looking for these who views to Negen zare talk show program and then these who views to the TV in general. A total 32 study subjects were selected for focus group discussion and in-depth interviews. Among these 24 participants were included in the four discussion groups with 6 members and the remaining eight participants engaged in in-depth interviews. The finding of the research shows that Negen zare talk show Program was important program and teaches from home with no cost and audiences perceived the program as vital and useful for the community. The topics selected and discussed on the talk show found relevant to the community of selected weredas residence of Arada sub city for most of the participants. Audiences explained the lessons learnt from the program includes about personal ethics, norms, social morals and social responsibilities with building of national unity and national consciences and they exercise the lessons of the talk show in daily life negotiating with their own experience and cultural practices. Participants of the research suggested areas to be improved on the talk show on increasing the duration, changing the schedule of the program, and they put tier concern based the recent format and way of presentation.en-USPerceptions, Audiences, Negen zare, Respondents, ParticipantsThesis