Mengistu, Melakneh (PhD)Hailu, Addisu2018-07-092023-11-092018-07-092023-11-092012-06http://etd.aau.edu.et/handle/123456789/7250In this globalised world, neocolonialism is exerting indirect influence on third world coun tries. It is a new tactic planned to guarantee the indirect control over the newly liberated states from the yoke of colonialism. This study was launched to determine the cultural influence and its ruinous impact over Ethiopian native values with a view to create awareness abou t the frightening infringement of Western values. I selected appropriate narratives that reflect forms of cultural imperialism. In line to this, textual analysis of the narratives selected from the book Teterochu and the blog, Yedaniel Jyitawoch was carried out. Thus, through analyzing the theme of the n arratives, the study discloses the modes of cultural imperialism and the destru ctions on native cultural values. The study r eveals th a t even though it is an era of neocolonialism where the intrusion of Western culture in to third world countries is the order of the day, the people are witnessed exposing themselves to self-inflicted cultural a s similation and aping the West. Therefore, Cultural protectionism policy is highly n eeded to minimize the pressure of alien culture. In addition , stakeholders need to shoulder the task of creating awareness towards the protection of dome stic cultures.enCulturalThesis