Tesfaye, Atsede(PhD)Menberu, Eskedar2022-01-262023-11-042022-01-262023-11-042021-03-19http://etd.aau.edu.et/handle/123456789/29723This research aims at assessing factors affecting implementation of agent banking service in the case of wegagen bank specifically the research assess factors from organization, resource based and technological perspective and also what challenges faced by Agents when using hello cash. … The researcher use questioner both to agent and mobile banking department staff’s and also selected agents throughout Addis Ababa. The researcher used a total population of 18 respondents for answering the first three basic questions and 24 sample respondents for the last one sample of respondent were selected by using non probability sampling which is purposive sampling. The researcher used descriptive research design in order to analyze the collected data. The research finding shows that Project team member knowledge on implementation of agent banking, compatibility of Agent banking service with the existing bank service, Customers fear risk of new technology innovation, Participation of intended users or employees during implementation, response from the concerning government authority, experience share of organization with other banks agent banking products, customers awareness and network disturbance especially on the late hours, weekends and holiday are the main factors for implementation of agent banking service. These findings expected to help agent and mobile banking department in filing the gap towards implementation of agent banking services. From the findings the following recommendation was drawn. From government side government should give equal chance and priority to all private banks on different bill payments and should have to interfere with telecom service to expand availability of network. From bank side bank should share experience with other banks, should have to use different promotional materials for illiterate persons and should train staff’s team members, agents as well as customers for any project to be successful.en-USAgent bankingimplementation factors technologyresource basedorganization based factorsThesis