Simon, Gebremedhin (PhD)Youssuf, Rahwa2018-07-022023-11-082018-07-022023-11-082011-06http://etd.aau.edu.et/handle/123456789/5473This study investigates the “effect of satellite television on the life patterns of youth in Addis Ababa” through survey using Questionnaire and Qualitative individual in-depth interview as a tool of data collection. It targeted 77 youth viewing satellite television aged 15-29 years. The study recorded the respondent’s consumption patterns, level of viewing, preferred channels and programs. It crossed checked the above factors with the level of viewing. The major hypothesis studied was “the greater the exposure to satellite television the greater the impact on the lives of youth.” The sub-hypothesis included ‘heavy viewing has greater effect on their activities, family and social interaction patterns and cultural practices. And they are more influenced by the television characters especially depicting western youth than the light viewers. And it is proved by applying chi-square test that there a significant association between level of viewing and level of effect. The general findings revealed that heavy viewing affected persona activities of the youth like studying, newspaper and book reading, going to local cinema, the meals serving schedule, their interaction with family, friends, neighbors and relatives it also affects the youth style and appearance and heavy viewers show greater change on their cultural practices. The study also identified a few areas for future researchers and made recommendations towards their improvement.enHeavy and LightThesis