Jebena, Tariku (PhD)Misganaw, Tamiru2020-12-162023-11-042020-12-162023-11-042020-06http://etd.aau.edu.et/handle/123456789/24106Businesses today operate in a market-driven, customer-oriented era and to survive in such a competitive environment, they have to be flexible, adaptable and above all provide superior service. Supply chain management, customer driven corporate policy, and other elements of supply chain management are frequently cited as strategic options to achieve competitive success. This study presents details of a survey carried to determine whether particular supply chain practices and customer relations practices can impact corporate performance. The objective of the study was to establish the effect of supply chain management practices on organizational performance of Unilever Ethiopia. A total number of responses from 37 employees were used for analysis in this research study. Questionnaires with closed ended and five point Likert scale items were used as instrument to collect data for the research. The data collected were analyzed using SPSS 20.0 Version. Descriptive statistics was used to explain the demographic characteristics of respondents and to discuss the descriptive report of responses provided by the respondents on supply chain practices and organizational performance by measuring mean and standard deviation. Research questions were tested using statistical analysis of Pearson’s Correlation and multiple linear regressions. The study found that strategic supplier partnership, adoption of information technology, information sharing, knowledge management, reverse logistics and green supply chain all have positive and significant relationship with organizational supply chain performance. Moreover, as per the multiple regression result, strategic supplier partnership is found to be more critical. The study recommends that the management of Unilever Ethiopia consider implementing fully various supply chain practices due to its positive effects and also for the government to provide incentives on adoption of certain supply chain practices such as green supply chain due to its effect on the environmental sustainability.en-USSupply chain practices green supply chainstrategic supplier partnershipadoption of information technologyinformation sharingknowledge managementreverse logisticsThesis