Arka Abota (Ass, Profe)Tsion Fikadu2024-08-292024-08-292024-03https://etd.aau.edu.et/handle/123456789/3442This thesis provides a comprehensive appraisal of the economic and public diplomatic relationsbetween Ethiopia and Turkey from 2018 to 2022, with a particular focus on the role of media inshaping and communicating these interactions. During this period, both nations have sought tostrengthen their ties through various diplomatic and economic initiatives, leveraging media as apivotal tool for public engagement and policy dissemination. The study begins by outlining thehistorical context of Ethio-Turkish relations, followed by an analysis of the economicpartnerships that have emerged, particularly in trade, and investment. It then examines thestrategic use of public diplomacy to foster mutual understanding and cooperation, highlightingthe media’s influence in portraying a positive narrative of bilateral relations. Through qualitativemethods, including content analysis of media coverage and interviews with key diplomaticfigures, the research evaluates the effectiveness of media strategies employed by both countries.It assesses the impact of media on public perception and its role in facilitating economic anddiplomatic goals. The findings indicate that while media has played a significant role inenhancing the visibility of Ethio-Turkish relations, challenges remain in ensuring balanced andobjective reporting. The thesis concludes with recommendations for optimizing media’s role in public diplomacy, suggesting avenues for future research in the evolving landscape ofinternational relations. Keywords: Ethiopia, Turkey, Economic Relations, Public Diplomacy, Media Role, Bilateral Agreements, Strategic Communicationen-USPublic DiplomacyBilateral AgreementsMedia RoleThesis