Simon, Gebremedhin (PhD)Amante, Dawi2021-03-312023-11-082021-03-312023-11-082011-06http://etd.aau.edu.et/handle/123456789/25848The study explores audiences' level of satisfaction on Oromia TV Afan Oromo programs. It also examines why the audience watch TVO in line with their program preference and content selection. In order to deal with the research problems and related concepts, the researcher had referred different related literature written on this topic. In relation to this different theoretical frame works and models related to media satisfaction were revised. Both qualitative and quantitative research methods were utilized in the study. And two towns of Oromia regional state (Ambo and Adama ) were purposely selected as study area. Besides editor and audience research department workers were interviewed to make the study more reliable. The findings, revealed audiences' level of satisfaction with TVO Aflin Oromo programs is very low. They showed their dissatisfaction with the overall services of the medium. But still the majority of the respondents prefer to view this channel for the affection of the language. On the other hand when it comes to program preference they preferred to view entertainment programs than other issues. Besides they expressed their satisfaction with some programs like Dorgadorge(Q&S) and daddaraaro(Oromia idol) programs .Likewise they stated their dissatisfaction with TVO news and Ardaa marii (talk shaw) programs. According to the result of the study,TVOromia Afan Oromo programs were unable to satisfy their audiences by producing and transmitting programs that go with the needs and interest of its audience.enAudience SatisfactionOromiatelevision Afan OromoThesis