Berhanu, Wassie(Dr)Negus, Osman2021-11-052023-11-192021-11-052023-11-192008-10http://etd.aau.edu.et/handle/12345678/28538This study measures the perceptions of consumers on quality and safety attributes of milk and Butter in urban Ethiopia taking the case of Addis ababa.The main objective of the study was to Identify the major attributes of milk and butter as perceived by consumers.The study has also Tried to identify the major socioeconomic and demographic determinants of perceptions for Quality and safety of milk and butter. The study is based on a randomly selected 300 households In Addis Ababa. In the analysis, descriptive statistic.conjoinl analysis and order profit model Were used.The research indicated that the most frequently purchased milk products are raw fresh Milk. Packed pasteurized milk and butter. These products are distributed through home delivery Producer gate and corner shop. Among the attributes identified by RMA.Hygiene.Adulteration and small in Milk; And hygiene. Purity and Price in butter. Were the most preferrcd attributes in consumers purchase decion.The result further shows that the demand for quality and safety improvement of milk was relatively price inelastic as compared to butter with regard to socil economic factor, however, variable such as sex, number of schooling family size and duration of stay in Addis Ababa were insignificant. Indicating that rating is not affected by gender, level of education.number of year lived in Addis Ababa though income and age were found to be significant. For butter Age.Sex.Number of schooling. Family Size and income were signification. But the signs of the coefficient of number of schooling and income were contrary to the expection.it indicates that. Unlike milk. Consumers perception for quality and safety of butter differs the different soctoeconm and demographic categories of the consumers it indicates that the younger generations are more consumed about quality and safety of butter Mareover,female respondents shcrcorred and demographic categories of the consumers.It indicates that the younger generations are more concemed about quality and safety of btter Marcovemer. Female residents shoved more conceal compared to the meal respondents. The research gives a clue to producers and regulatory authorities that those factors mentioned Above gives a clue to producers and regulatory authorities that those factors mentioned Above should be taken in to account in their decision making process.The findings of the research Could further be validated by employing more sample size and/or comparing results of different Methodologies.enMeasuringSafety in milkThesis