Tamirat Tefera (PhD)Terefe Tujuma2024-06-252024-06-252022-07https://etd.aau.edu.et/handle/123456789/3194Ethiopia is one of Africa’s most fascinating destinations with enormous, unique and amusing cultural, natural, and historical attractions. To promote these attractions to the international communities, the Ministry of foreign Affairs of the federal democratic Republic of Ethiopia has played a great role. The Ministry has many practical experience in promoting Ethiopian tourism destinations and products and also faced enormous challenges that hinders the promotional activities.enEthiopia is one of Africa’sThesis