kebede, Hailemariam (PhD)Hailemariam, Sintayehu2021-01-052023-11-042021-01-052023-11-042020-06http://etd.aau.edu.et/handle/123456789/24579The objective of this study was to examine the firm level determinants of export performance of textile and garment firms in Ethiopia. A quantitative research design and explanatory research approaches were used. Primary data was collected using a five-point Likert scale. The study had 83% response rate. Statistical Package for the Social Sciences (SPSS) version 21 was employed to analyze the data. The model assessment was done using Partial least square structural equation modeling (PLS-SEM). Further the analysis extends the application of partial least squares structural equation modeling (PLS-SEM) using an importance-performance map analysis (IPMA). And it was found that the overall mean score of firm characteristics, firm capabilities, management characteristics, export marketing strategy and export performance ranges between 4.016 and 4.456 which show the higher level of agreement of respondents. the correlation result indicates high level of association of the independent and dependent variables. Through the measurement model analysis the factor loadings, Convergent validity, internal consistency reliability and discriminant validity was checked against the underlined assumptions before proceeding to structural model analysis the R2 value of export marketing strategy and export performance found 0.511 and 0.768. The result suggested firm’s capabilities, management characteristics and export marketing strategy are good direct predictor of export performance. Whereas firm characteristics and firm capabilities are good predictor of export marketing strategy. It was found that export marketing strategy has full mediation, partial mediation and no mediation effect in the case of firm characteristics, firm capabilities and management characteristics respectively to influence export performance of firms. Ultimately, the relative higher importance of the factors assumed to be export marketing strategy and firm capabilities in the first order followed by management characterizes and firm characteristics sequentiallyen-USExport Performancefirm characteristicsmanagement characteristicsThesis