Geberu, Amanuel (PhD)Nigussie, Etenesh2019-08-272023-11-082019-08-272023-11-082019-06http://etd.aau.edu.et/handle/123456789/18850Public relations professionals largely view social media specially Facebook as a “cost effective way to receive greater reach for research and timely targeted dialogue. The current study aimed at finding out the use of Social Media in Public Relations, a case of Facebook in Tigray Public Relations Bureau. The study employed both qualitative and quantitative methods. For the qualitative method, in-depth interview as a data gathering tool was employed. For the quantitative method, questionnaire was used as a data gathering tool. The questionnaire was distributed to 72 PR practitioners selected participants. Obtained data were analyzed through statistical percentage for quantitative and thematic description for qualitative. The analysis of the data reveals that social media, especially TPRB Facebook page is very important for communication, as it enables ordinary people to access incidents throughout the globe; it also networks the people cheaply and easily. The data indicates that participants of this study use TPRB Facebook page to get latest information about the current economic, social and political issues, to interact with people and to share information for the state government. It was found that with all its importance and function, TPRB Facebook page applied two-way communication tools. Based on the findings, some recommendations are suggested.enJournalismeThesis