Anteneh Tsegaye (PhD)Temesgen Assefa2024-08-292024-08-292024-05https://etd.aau.edu.et/handle/123456789/3429Crisis communication managed by Public Relations involves the exchange of information between organizations and constituents before, during and after a crisis. The development of information and communication technology has changed in this field making it more complex. The internet poses both challenges and advantages with social media enabling fast effective communication but also allowing the rapid spread of negative information. The purpose of this study is to conduct investigation in to trends and practices of crisis communication management of Oromia Communication Bureau from 2022 to 2023.The study makes use of qualitative research methodology. The research data were gathered using semi-structured in-depth interviews and focus group discussion analysis. In this study Purposive sampling is used to select responders. Three high officials, six key directorates and six public relations experts from Oromia Communication Bureau have took part in an in-depth interview and focus group discussion. The findings revealed that the bureau has made strides in formulating crisis communication plans and standards, utilizing different communication channels and establishing partnerships with media. The researcher concludes, there is need for improvement in crisis response, communication tactics, community engagement and monitoring and evaluation. By following the conclusions of this study Oromia Communication Bureau can improve its ability to respond future crisis with agility, transparency and empathy preserving public trust and creating resilience during Crisis. The researcher recommends that the bureau can improve crisis communication management trends and practices by strengthening crisis preparedness through regular risk assessment and training public relation experts, developing more targeted and inclusive communication strategies and establishing strong monitoring and evaluation crisis communication management system. Keywords: Crisis communication management, Oromia Communication Bureau, trends practices and investigation.enCrisis communication managementOromia Communication BureauThesis