Getachew DinkuAsrat Asale2021-03-312023-11-082021-03-312023-11-082018-06http://etd.aau.edu.et/handle/123456789/25830The principal purpose of this study is to investigate whether public relations practitioners in federal government institutions are using social media or not. Mixed methods approach was used by employing questionnaires and in -depth interviews as data collection techniques. The study revealed that public relations practitioners in federal government institlltions lackcd, ski lls and knowledge, social media goals, defined target audience, social media content strategy, and tactics to track the achievement of social media goals. The study also indicated that the problem that was hindering them from using social media effectively was not only lack of knowledge and skills but also bureaucratic and managerial issues that required commitment nom the top management of their respective institutionsEnglishSocial Media Effectively Ethiopian Federal Government InstitutionsThesis