Solomon Abay(Associate Professor)Zewdu Yitayew2025-03-052025-03-052024-05https://etd.aau.edu.et/handle/123456789/4767This research examines the legal framework prohibiting the use of ethnic trade names and its implementation in Ethiopia's banking sector, focusing on Amhara, Oromiya, and Sidama banks. Employing a doctrinal legal research methodology and using both primary and secondary data sources, the study assesses the enforcement of the law. Findings reveal a discrepancy between the law and industry practices, with ethnic-based trade names becoming common. The study concludes that the Ministry of Trade and Regional Integration bears primary responsibility for non-implementation, while the National Bank of Ethiopia shares some responsibility. The paper highlights the violation of Article 16 (1) (b) of the Commercial Registration and Licensing Proclamation No.980/2016. The research justifies the prohibition, emphasizing the need for national unity and an inclusive banking environment. Recommendations include intensified enforcement, a review of the registration process, collaboration between regulatory bodies, and further research on implementation challenges. Implementing these recommendations will foster an inclusive business environment in Ethiopia.en-USTrade NameCompany NameEthnic NamePlace NameEthnicityProhibitionImplementationThesis