Murthy, Krishna (Professor)Mekonnen, Getahun2021-06-232023-11-042021-06-232023-11-042008-06http://etd.aau.edu.et/handle/123456789/26945Perceived service quality as measured by five dimensions of service quality and price IS the central point of discu ssion in- this study. The mqUlry was to scrutinize a gap between customers' service quality expectation s and cu stomers' service quality perceptions (experience). Customer survey was conducted by administering a questionna ire designed by incorporating the five dimensions of SERVQUAL and price. The five dimensions of service qua lity are accepted by Customers . The most favored dimension of the five is tangibles. Responsiveness and empathy are the second favored dimensions by cu stomers. Reliability and assurance follow being the third and fourth . However, resta u rants are not performing well with respect to empathy, tangibles, reliability. A slightly equal proportion of respondents stood in opposite directions with respect to price as an indicator of service qualityenRestaurantsServiceThesis