Dr. Mulatu AlemayehuDaniel Jemal2024-06-042024-06-042022-06https://etd.aau.edu.et/handle/123456789/3111The absence of democracy, joblessness, lack of good bad governance, abuse of human rights and repressive nature the EPRDF government are the major factors that advanced the mass political discontent and protest against the government. The law and order are at risk in various parts of the country so the subsequent impact led the country to adjust its leadership and policy reforms. These turbulent political conditions are the reasons for the coming of new Prime Minister Abiy Ahmed. In fact, the transfer of power was peaceful and the new leadership launched unprecedented reforms to accelerate the country's path towards democratization. At this time, the focus of the media is mainly placed on access to information, freedom of speech and media’s impact on the realization of democracy. However, vehement conflicts are happened here and there in different parts of the country in return the reform has confronted several internal and external challenges. To assess the study, EBC is selected thus the study focused on news and programs since this media house is dominant sources of hard news and information in the absence of a strong independent media outlet in the country at this time. Hence, the central objective of the study is to analyze the media practice in playing its roles in building democracy in Ethiopia, particularly, after Abiy Ahmed came to power. Towards that end, it employed qualitative research methodology by taking sources from Ethiopian Broadcasting Corporation (EBC). Data collected from primary and secondary sources. Key informants were used as the basic source of primary data for this research. The study used purposive sampling as a tool to select the key informants on the basis of certain predefined purpose. Semi-structured interviews with key informants have been conducted. The major findings from the study indicate that EBC has not been playing significant roles in contributing to the development of democracy in the country. The study also found that limited access to information, fake news, self-censorship and weak institutional management are of the major challenges that the journalists have been facing while trying to report stories and produce programs that can promote democracy in the country.en-USdemocracylack of good bad governanceThesis