Haileyesus, Solomon2023-09-012023-11-082023-09-012023-11-082022-09http://etd.aau.edu.et/handle/123456789/32673The current study investigated news format and news content of ETV 57. It also explored the diversity of news content, ideologies/political views, news sources and guests invited on the show. It also examined the standards of news length practice in line with the statements on EBC editorial policy. Interactively, theories such as News values theory, Gatekeeping theory, Agenda-setting theory, framing theory, and other theories on news values and newsworthiness that conceptualize factors that affect media coverage in general, and news coverage in particular were taken into account for the purpose of this study. Comprehensive qualitative research design was used to guide but not restrict the qualitative research that investigate ETV 57 news show with respect to its news framing and news contents In a comparative analysis, the extent of reform exercised by the media house was investigated in line with the core themes investigated in this comprehensive qualitative research. Key informants interview with ETV 57 news show editors and/hosts ( 7 informants) and Focus Group Discussion ( 7) participants) and a participant observer of the news show were purposely recruited for this study until quality and saturated finding were generated. The findings from these data sources were triangulated and the findings were presented in an integrated manner thematically. The findings reveal that the format of ETV 57 has two sections. The first section is broadcasted between 7.00 and 8.00 pm. The contents of this segment are on EBC’s agenda and priorities. The contents of the second segment, which is on air between 8.00 pm and 9.00 pm, are dominantly on national priority issues. It was found that the news content is dominated by political contents. ETV 57 news show seldom meet EBC’s motto, ‘the voice of diversity renaissance’. The findings also show that diversity with respect to news content, news sources, ideologies and hosts is a rare practice. There is a gap between standards of news length on editorial policy on the practice. Most news is unusually very long. Based on the findings, recommendations are forwarded. Key words: The current study investigated news format and news content of ETV 57. It also explored the diversity of news content, ideologies/political views, news sources and guests invited on the show. It also examined the standards of news length practice in line with the statements on EBC editorial policy. Interactively, theories such as News values theory, Gatekeeping theory, Agenda-setting theory, framing theory, and other theories on news values and newsworthiness that conceptualize factors that affect media coverage in general, and news coverage in particular were taken into account for the purpose of this study. Comprehensive qualitative research design was used to guide but not restrict the qualitative research that investigate ETV 57 news show with respect to its news framing and news contents In a comparative analysis, the extent of reform exercised by the media house was investigated in line with the core themes investigated in this comprehensive qualitative research. Key informants interview with ETV 57 news show editors and/hosts ( 7 informants) and Focus Group Discussion ( 7) participants) and a participant observer of the news show were purposely recruited for this study until quality and saturated finding were generated. The findings from these data sources were triangulated and the findings were presented in an integrated manner thematically. The findings reveal that the format of ETV 57 has two sections. The first section is broadcasted between 7.00 and 8.00 pm. The contents of this segment are on EBC’s agenda and priorities. The contents of the second segment, which is on air between 8.00 pm and 9.00 pm, are dominantly on national priority issues. It was found that the news content is dominated by political contents. ETV 57 news show seldom meet EBC’s motto, ‘the voice of diversity renaissance’. The findings also show that diversity with respect to news content, news sources, ideologies and hosts is a rare practice. There is a gap between standards of news length on editorial policy on the practice. Most news is unusually very long. Based on the findings, recommendations are forwarded. Key words: News frame, news content, diversity, news content balance and editorial policyenNews frame, news content, diversity, news content balance and editorial policyThesis