Fisseha Afework (PhD)Biruktawit Getachew2025-08-022025-08-022024-10https://etd.aau.edu.et/handle/123456789/5941Effective stakeholder management is vital for the success of projects, particularly in the technology sector. This thesis examines the stakeholder management practices of Kifiya Financial Technology PLC, a prominent financial technology company in Ethiopia, and assesses their impact on project success. The research underscores the significance of robust stakeholder management in enhancing project outcomes, such as meeting deadlines, adhering to budgets, and achieving quality standards. The study begins by defining key concepts, such as stakeholders and project success, and providing a historical overview of the evolution of stakeholder management. Major theoretical frameworks, including Freeman's Stakeholder Theory and the Power/Interest Matrix, are discussed to establish a foundation for the analysis. The literature review highlights the importance of effective stakeholder management and identifies existing gaps in practical implementation, especially in developing countries. The study evaluates the current stakeholder management practices within the company and their influence on project outcomes. The research objectives include assessing these practices, identifying their impact on key project success factors, and providing actionable recommendations for improvement. The research approach used was a descriptive cross-sectional study. Self-administrated questionnaires were distributed to company employees whose work directly relates to stakeholder management and interview questions were administered to senior-level managers to get proper insight into the process. The findings reveal that Kifiya Financial Technology PLC has implemented some effective stakeholder management strategies, but some areas require enhancement. Improved stakeholder management practices can lead to higher customer satisfaction, better project delivery, and overall enhanced organizational performance. This thesis contributes to the broader academic and practical understanding of stakeholder management in the financial technology sector, offering valuable insights and recommendations for similar organizations. By exploring the unique challenges and opportunities in Kifiya's context, this research provides a comprehensive analysis of stakeholder management practices and their perceived contribution to project success, ultimately aiming to improve project management effectiveness in a rapidly evolving technological landscape. Keywords- project management, stakeholder, and stakeholder managementen-USThesis