Jebena, Tariku (PhD)Manaye, Fikirte2019-11-082023-11-042019-11-082023-11-042019-05http://etd.aau.edu.et/handle/123456789/20019The paper has made a study with the objective assessing the effects of logistics activities on sales volume under the five interdependent activities: customer service, inventory management, supply, transportation and warehousing on the level of sales volume in a set up where Heineken Breweries S.C was considered as a population. Accordingly the study raised five hypothesis parallel with the five specific objectives. In order for the study to be able to answer the raised hypothesis quantitative data were collected from secondary data sources from the company data base called Heilite, system data base designed by International Business Machines Corporation and Brewery Comparison System, a system which is used by around 200 global manufacturing companies. Explanatory and descriptive research design were used along with data analysis tool called Statistical package for Social Science with version 24. Regression and correlation analyses were used to investigate the relationship between dependent and independent variables and magnitude of the impact of logistics activities on sales volume. The study found out of a total of five dimensions under examination all except warehouse are statistically significantly affect the sales volume with a 0.05 level of significance. Among those dimensions inventory planning and management has a higher impact therefore the research recommended to give a due attention for inventory planning and management on forecasting accuracy to be based on the trend and current market scenario at the same time the company could also decide whether the three month stock is required or not. The company should also use automated ordering and replenishment software which could also show stock out level. At the same time the company should also consider customer response, supply and transportation in order to improve sales volume.en-USLogistics activitiesInventory planning and managementSales VolumeThesis