Lika, Tebarek(PhD)Alebachew, Zerihun2018-07-042023-11-192018-07-042023-11-192017-07http://etd.aau.edu.et/handle/12345678/6311The study was conducted in Addis Ababa city, specifically in Gulele sub-city woreda 1 with a focus on Shiro Meda Shemma production and market areas where most of the actors of traditional weaving products are operating. The study aimed at analyzing of product upgrading in weaving value chain. The study used both primary data sources and has used descriptive data analysis method with tabular representations, diagrams and graphs. Random sampling and purposive sampling techniques have been applied in order to fix the number of sample respondents. The weaving products pass many phases such as production, processing, trading and consumption and all actors are involved in the process of changing the raw materials and making available for consumption. The traders are the ultimate supplier for consumers, they have role to channel weaving products at a given price and those of consumers show growing up demand. The income of the actors in different stage show significant increments, however not for all. Credit arrangement system, advanced technology and technological tools, advertising and promotion as well as production with economies of scale improve the productivity of actors in short run. While in the long run including the issue in educational curriculum and create cultural industry linkage makes the sector efficient and effective in production, processing and trading of weaving products. KEY WORDS: Weaving (Shemma), Shiro Meda, Value Chain, Product UpgradingenWeaving ShemmaShiro MedaValue ChainProduct UpgradingThesis