Simon, Gebremedhin (PhD)Addis, Bantie2018-06-262023-11-082018-06-262023-11-082012-06http://etd.aau.edu.et/handle/123456789/3689The aim of this thesis was examining the interaction between some selected mass media institutions and School of Journalism and Communication, Addis Ababa University. The quantitative and qualitative methods of data analysis technique were employed to analyze data collected through questionnaire and interview from a proportional allocation, random sample. Both mass media institutions and School of Journalism and Communication were found to have positive attitude, and with no significant difference between, towards the assumed interaction between them. However, the interaction practically was found not to exist except in the apprenticeship and in a unidirectional (only from School of Journalism and Communication to mass media institutions) training. Updating work, strengthening professionalism, minimizing cost, getting media play its role based on the principles of journalism and winning employability for students were identified as the major assumed benefits to be realized as a result of interaction. Commenting on performance, conducting media research and using media research, familiarizing short term and long term plans, etc were found not applied as means of interaction, and lack of trust, experience, finance, ideology difference, lack of initiative and time were pointed out as reasons behind. This implies that the relational approach theory to education which emphasizes the need of interaction between educational institutions and stake holders to make education bring about change in the society was found not practically applied.enInstitutions and Mass Media HousesThesis