Tesfaye Belay (PhD)Sisay Belay2024-01-292024-01-292023-06https://etd.aau.edu.et/handle/123456789/1508Supply chain management (SCM) involves evaluating the entire supply chain, including all integrated members, to improve end customer experience. In Ethiopia, some enterprises face delays in product delivery, and the best practices don't just come from investing in supply chain challenges. This study assessed the supply chain strategies of apparel companies in Hawassa Industrial Park using a qualitative research approach with a value chain model. The study will browse the primary activities such as inbound & outbound logistics, operation management, marketing and after sales service management while focusing only on procurement and technology management from secondary activities of value chain model. The company’s demonstrated success in supplier selection, transportation management, and inventory control in incoming logistics, but faced limitations in selecting suitable suppliers, ensuring reliability, and obtaining timely order updates. The company's capacity utilization led to challenges with inventory levels and market demands. Outbound logistics had effective order fulfillment and distribution, but occasional delays and logistics issues affected customer satisfaction. The company effectively implemented marketing strategies and customer relationship management but needed improvement in market diversification and customer feedback handling.en-USsupply chain managementThesis