Takele, Yitbarek (PhD)Woldeamanuel, Sara2022-06-212023-11-192022-06-212023-11-192022http://etd.aau.edu.et/handle/12345678/32089The study has been conducted with the aim of investigate the critical factors that fetched less National Resource Mobilization (NRM) in Ethiopia. Rising incidents of humanitarian assistance among the nationalities is an increasing concern. Most Non-Government Organizations (NGOs) are entities to do humanitarian assistance as per the need and priority. In Ethiopia, most NGOs perform humanitarian assistance through foreign funds that created dependency in international communities. The nationalities participation in availing resource for humanitarian assistance observed very less. Hence, NRM creates a bridge for nationalities to take part for a diversified funding source, which might be a preferred substitute to foreign funding through time. The study result what critical factors is affecting business sectors as potential local funding sources to humanitarian projects. The investigation of factors with in the business sectors circle drives where to focus, what to do and how to do by engaging and working with NGOs. The study adapted a deduction approach, using both qualitative and quantitative methods through exploratory factorial analysis. Accordingly, the questionnaire was distributed to 390 business sectors targeted to the business owners, investors, top officials, and managers at the senior level. 357 responses gathered which result the response rate of 91.5%. The study finds out the critical factors after the detail analysis of collected data through exploratory factorial analysis, principal component factorial analysis and sequential explanatory analysis to include both close-ended and open-ended questions. The collected data fulfills the construct validity of measurement and reliability. The study findings state that usage of information based innovative mechanisms in identifying, share gaps, needs, funding with priority is critically important to increase NRM participation. In addition, the NGOs impact and deliverability, transparency requirement to CSA, within the community, their engagement with the business sectors and with the community found to be critically important. The reason is understanding mutual benefit creates motivation in willingness to participate in NRM. Most of the business sector representatives expressed their willingness to participate in NRM. Government's support and incentives as per their involvement had a direct influence. NRM is an approach approved in 2019, for NGOs to do local fundraising by the Agency for Civil Societies Organizations (ACSO). Monitoring and controlling the works and deliverability of NGOs, in focus of decreasing dependency syndrome is very mandatory. That will increase to foster the culture of philanthropy and volunteerism in the nationalities that directly contribute to NRM’s practicality in the future. Key Words: NRM, Knowledge Management, Digital Technology, Behavioral Motivations, Community Engagement, NGOs, and Government incentives, ACSO monitoring, dependency syndromeenBehavioral MotivationsKnowledge ManagementThesis