Mesfin, Tewodros (PhD)Getnet, Beza2019-03-252023-11-042019-03-252023-11-042018-08-12http://etd.aau.edu.et/handle/123456789/17181Understanding the consumer behaviour helps the marketer to offer a product that qualifies the value. The objective of the study is to examine factors influencing consumers buying behaviour of washing machine. This study has covered consumers in condominium resident area selecting about 384 respondents from different people living in Addis Ababa. Most of the respondents replied to the questionnaire given to them completely. The questionnaire consists of two parts. The first part deals with the personal data of the respondents. And the second part has questions regarding the selected variables affecting the buying behaviour of the respondents. 368 were valid and used for statistical analysis.This study was conducted by using four factors (demographic factor, social factor, lifestyle and cultural factor). Quantitative research approach, explanatory research design and deductive type of reasoning were employed for this study. As data collection methodology, administered questionnaire was distributed to the representative of the study. To analyze the collected data descriptive statistics was used. Demographic factor, social factor and lifestyle were factors that highly influencebuying behaviour of washing machine. The study revealed that cultural factor istrivial factor.The study is resumed to enrich existing knowledge on the subject and serve as a research literature material for subsequent studies on related areas. Regarding its academic implications, important findings of the research are believed to add on a valuable input to the marketing field in general.Results from the study are expected to provide businesses with a variety of ideas for developing their advertising strategies and designing or modifying products or services.en-USDemographic FactorSocial FactorLifestyleThesis