Mekasha (Asst. Prof.), MekuriaAbebe, Tesfaye2022-07-222023-11-082022-07-222023-11-082022-06http://etd.aau.edu.et/handle/123456789/32350The objective of this study was to explore the practice and challenges of tourism media coverage in the ETV "Tena-Yistilign Ethiopia" news package. The research design was descriptive research design. In addition to this, a mixed research approach is employed in this study. The data collection instruments were interviews and document analysis. An interview was conducted with the editor-in-chief, shift editor, producer, news anchor/host, and reporter. Document analysis was obtained from sixty-seven tourism news broadcasts from January 1, 2019 to December 31, 2019. The findings of the study pointed out that the ETV news package has less attention to tourism reporting. The sources of information for tourism news stories are eventbased and government organizations. Some of the challenges of tourism reporting in the "Tena- Yistilign Ethiopia" news package were lack of interest and awareness of tourism reports as well as media roles, lack of infrastructure, lack of information, and time constraint. Based on the findings of the study, the following recommendations are forwarded: The management of the "Tena-Yistilign Ethiopia" news package should give due attention to tourism and assign professionals who are able to produce well-planned, organized, and quality tourism news and programs so as to promote media coverage of tourism reporting. The journalists need to be well informed about tourism and work hard to promote the sector in their news packages. The media management and other stakeholders should provide training to media and tourism professionals, tour guides, and other stakeholders to help encourage the sector's concerned bodies.enNews, Tourism reporting, “Tena-Yistilign Ethiopia”, Ethiopia TelevisionThesis