Andualem, Getie (PhD)Yimer, Eyob2021-05-202023-11-042021-05-202023-11-042015-06http://etd.aau.edu.et/handle/123456789/26471This explanatory research paper is about Ethiopian consumers’ product purchase intention towards the country of origin's effect. Today the world has become a small village. Products manufactured in one country are being sold in every country all over the world. So, this research is grounded on past study which suggests that COO impacts consumers’ product purchase intentions. Using the formula, the sample size of the study with 95 confidence level and 0.5 level of variability is calculated to be 384. The current study is based on the data was collected by using self-administered questionnaire; responses received from 384 respondents selected on the basis of non-probability convenience sampling method was used where consumers were intercepted at shopping centers, university, offices found in the city. Correlation coefficient of Pierson was applied to study the relation between constructs and multiple regression equation was used to test the hypothesis of research. The statistical analysis resulted into three factors which were named as Decision variables, Quality variables and Price variables. The results indicated that the decision making and quality dimension components of country of origin significantly influence on consumers’ product purchase intention. However, price dimension component of country of origin has no significance influence on product purchase intention. This study suggests that marketing managers should analyze image of a country in the minds of targeted consumers and marketers should be very careful about the quality and technology advancement of product they offering in the market place. The present study was not carried out based on selected products and specific country which can be raised as a limitation of the study.en-USCountry of originProduct Purchase intentionEthiopian consumerThesis