Teshager ShiferawTamrat Abera2026-03-102026-03-102025-04-20https://etd.aau.edu.et/handle/123456789/7974This research paper Evaluate external communication performance of Ethiopian Athletics Federation with selected stakeholders for last two Years. The study integrates data from EAF resource Mobilizing and communication department, selected athletes and coaches, some sport journalists, Ethiopian Athletics Federation Executive board former members and selected regional Athletics Federation representatives. Based on the data that collected from the stakeholders; the analysis done on the performance of EAF external communication in last two years. This research analyzed by using mixed (Qualitative and quantitative) research design. EAF tools of communication, the methods of communication, Challenges that faced Ethiopian Athletics Federation are illustrated. Out of 37 respondent 35; almost 95% prevailed Face book Social media plat forms and the remaining two preferred Telegram plat forms. The study identifies challenges such as lack of materials, shortage of Professionals, negative attitude towards External communication, lack of Human resources, intention of disobeying rules and regulation of Ethiopian Athlete and Coach selection scales, lack of need to improve external communication appearance and other date are stated on the research. The research also acknowledges the positive decision on Changing to external communication performance for the feature of Ethiopian Athletics Federation on the area of External communication with stakeholders. The findings of the research show that EAF’s Resource mobilizing and communication department last two Years external communication performance is poor. In order to solve such weakness, revising its strategies, minimize its conflict with stakeholders, willing to adapt change and ready to accept the public opinion, working corporately with other departments and federation’s stake holders, changing attitudes towards communication allocating modern media Facilitate and logistics to the department, Solving lack of budget and employed trained professionals, empower to exercise its power freely to maximize the performance of external communication and working with media are some of the recommendation of this research. In general the research reveals that EAF’s external communication practice against selected stakeholders (Athletes, Coaches, Medias and regional federation) is poor.enEthiopian Athletics Federation (EAF)Ethiopian Olympic committee (EOC)Public Relation (PR)Thesis