Mohammed (Ph.D), YasinZeyede, Henok2021-09-142023-11-182021-09-142023-11-182021-07http://etd.aau.edu.et/handle/12345678/27879This this study was conducted to assess the contribution of tourism development to African economic development: lessons from Ethiopia and Morocco. The contribution of Tourism development to Ethiopian and Moroccan economic development with focus on GDP and employment creation was discussed. The researcher was used purposive sampling method for the study. Primary and secondary data sources were used. Primary data were collected through key informant interviews. Published and unpublished sources such as, magazines, proceedings, pamphlets, and reports of offices were used as a source of secondary data. Qualitative Research design was used for the study and narration was used as a method of data analysis in order to address the objectives of this research. Based on the study finding, it was concluded that, Morocco has been found to be an example for developing and managing its tourism industry. Various things such as the formulation of effective and customized policies, the deployment of huge resources to support the industry, the provision of educated and market oriented tourism personnel’s can be inferred from Morocco. In addition Ethiopia has also shown a reliable dedication to advertise its natural and manmade tourist attraction to the world including registering various historical heritages and cultural and religious festivities by the brand of “land of Origin”. Despite the academic and policy attention to branding in Tourism, there seems to be no clear path for authorities to follow in establishing their marketing strategic plan for branding, stakeholder’s effort to promote the new tourism and Ethiopia as a tourist destination. Therefore it is recommended that there should be common understanding on tourism development guideline for the Government bodies and other stakeholders. In addition all concerned stakeholders from governmental and private sectors should work in cooperation towards the provision of skilled human resource for the sector, and provide quality tourism service. Key Words: Hospitality Industry, Tourism Policy and Reforms.enHospitality Industry, Tourism Policy and ReformsThesis