Negri LenchoSelome Getachew2021-04-082023-11-082021-04-082023-11-082015-06http://etd.aau.edu.et/handle/123456789/26013The main purpose of this study was to examine manifestation of political plural ism in news coverage of the Ethiopian broadcast media in reference to three selected stations. Theories of Habermasian pub li c s phere theory, polarized pluralist model, age ndasetting and political econom y of mass media have been em ployed as theoretical frameworks for th is st udy. The study employed qua ntitati ve meth od a s th e princ ip al method a nd qual itative as suppl e me ntary. By taking samp les fr o m a s ix-month news transmi ss ions in th e selected station s, an an a lysis a nd interpretation was co nducted based o n th e procedures and rul es of cont e nt a na lys is. Moreover, eleven ke y informants, w ho have direct o r indirect re lation wi th the t op ic , were selected and in te r v iewed, to tr iangulate the information gai ned via co nte nt a na lys is. The data were organi zed into re leva nt categories a nd ana lyzed acco rdin g ly. T he res u lt of th e stud y revea ls that , inte rnal p lurali sm ha s not been prope rl y interprete d in the studied media ho uses. Compa rati ve ly, the views of op pos it io n pa rti es were hi ghl y oppressed in th e se lected broadcastin g m edia. The media fai ls to entertai n equitable coverage of news presentat ion between th e rulin g party a nd th e oppos ition parties . It seems th at id eas a nd complaints from th e society doesn't get enough s pace in the media. When we see the representa ti on of th e rulin g part y in th e medi a, it is mostly d ep icted as d eve lopmenta l, th e stat ion s did not have room for corrective news pi eces. Becau se th ey use mostly news p repa red or deve loped by the in -ho use reporte rs, the balance of the news tra nsmi ss ion has bee n affected. The s tud y concluded that th e democrati c po liti ca l sys tem demands Ethi o pi an broadcast medi a to ente rta in plura li sm, intern a l po liti cal p lur a li sm has been comprom is ed in th e sa mpl e broa dcast med ia impl yi ng th at th ere is li ttle c ha nce fo r enterta in ing di verse po lit ical views in the Ethi opia broadcast med ia predominatel y owned by t he governm ent. Ba sed o n the stud y, a coupl e of r ecommendati o ns that might he lp to reduce th e limitat io ns o f the press are s u ggested.EnglishPolitical Pluralism Ethiopian Broadcast MediaThesis