Assessment of Brand Preference of International Vs Local Mobile Phone Brands The Case of Addis Ababa University School of Commerce Students

Berhanu, Mehret (Assistant Professor)Asaminew, Amdemichael2021-06-082023-11-042021-06-082023-11-042014-05http://etd.aau.edu.et/handle/123456789/26735en-USBrandBrand PreferenceBrand EquityAssessment of Brand Preference of International Vs Local Mobile Phone Brands The Case of Addis Ababa University School of Commerce StudentsThesis