Ethiopia L. Segaro (PhD)Tiruzer Seifu2023-12-272023-12-272023-06-05http://etd.aau.edu.et/handle/123456789/1226Studying about determinants of export performance is one interesting area of researches in business management studies everywhere in the world. Although some related researches have been conducted in the case of Ethiopian coffee export performance, I could not found researches that are related to the roasted coffee export performance. This research, thus, aims to address this gap by studying the determinants of roasted and ground coffee export performance in Ethiopia. The factors that are assumed to determine export performance were extracted from various prior researches as internal and external factors. These factors mainly discussed in prior researches based on the resource based view (RBV) and institutional based view (IBV) as internal and external factors in their respective order. Both the internal and external factors consist three composite variables as explanatory variables. The study tries to analyze the relationship of the determinant factors and export performance by taking data from 54 firms out the total 67 actively working firms. A multivariate regression analysis has been conducted to investigate the relationship of the independent and dependent variables in model 1 and moderated by the years of export experience in model 2. From the analysis it is found that in model 1 firm characteristics from the internal factors and domestic market characteristics from the external factors found to have a significant positive relationship with export performance of the firms. In model 2, where the analysis is moderated by export experience of the firms, it is found that the moderator variable found to be significant in determining the export performance and domestic market characteristics remains significant determinant of export performance of firms. The other variables found to be insignificant in determining export performance of firms in roasted and ground coffee export industry of Ethiopia.enDeterminant Factors, Roasted Coffee, Export Performance, EthiopiaThesis