Gebru, Amanuel (PhD)Dadi, Getahun2019-02-122023-11-082019-02-122023-11-082018-06http://etd.aau.edu.et/handle/123456789/16376The purpose of this research is to examine the practice of EBC business and economics reporting. The study evaluated the academic background of news reporters, professional competence of journalists, the way of presentation, the balance between local and international news, source of the news and challenges of reporting. The most relevant theoretical frameworks of agenda setting and framing have been employed. Qualitative data gathering techniques including focus group discussion, in-depth interview and content analysis were conducted. The findings of the study revealed reporters’, editors’ and media leaders’ capacity limitation and absence of academic background and specialized knowledge on business and economics field. Similarly, journalists lack interpretation skill for in-depth analysis on economic issues. And absence of knowledge gap among journalists and professionalism.enEBCbusinessand economics reporting.Thesis