Mekasha, Mekuria (Assi. Prof)Kasso, Mohammed2022-02-032023-11-082022-02-032023-11-082021-09http://etd.aau.edu.et/handle/123456789/29866The aim of this study is to assess employees perception of public relations profession and its practice in Oromia regional state of Batu Town municipality offices.It has utilized a case study design and a mixed research approach. In order to be able to answer the research question, the instruments used to gather the required information for the study were questionnaire, key informant interview and focus group discussion (FGD).The total number of respondents who took in questionnaire and key informant interview 70 and 10 respectively; two focus group discussions (FGD) comprising eight and six participants were also conducted. The obtained data through questionnaire were analyzed through simple statistics while those obtained through key informant interview and focus group discussion were interpreted qualitatively. The major findings of the study include: The Public Relations profession is in infant stage in general in Ethiopia particularly in Oromia Regional State of Batu Town municipality offices. The respondents said that, PR profession is not well known and structurally designed in the lower level of the Governmental offices like zonal and town administration with its designed and clear job description and this resulted in poor perception of the PR profession among employee of the Batu municipality offices. The paper revealed that the practice of public relation in town is very deprived and highly challenging for effective performance and implementation of public relations activities. The reason behind is the major perspective of public relations roles and functions are not clearly identified.en-USThe aim of this study is to assess employees perception of public relations profession and its practice in Oromia regional state of Batu Town municipality officesThesis