Birru, Getachew (PhD)Alemu, Worku (PhD)Atnafu, Asmamaw2020-05-262023-11-182020-05-262023-11-181999-05http://etd.aau.edu.et/handle/12345678/21320Investment is one of the mechanisms by which countries can move to a higher economic, technological and better way of life. More specifically, investment particularly, the private one contributes a lot in developing the national market, creating wide employment opportunities for the nation, maximizing the i'?flow offoreign capital, accelerating t~e transfer and adoption of needed foreign technology and know-how, saving and generating foreign exchange through import substitution, production or export promotion strategies and in bringing a strong intersectorallinks. Due to these advantages countries place increasing emphasis to attract private investors to make them involved in their economy. Infacilitating this, particularly to attract foreign investors host countries promote the investment opportunities and their resource potential by providing accurate, relevant and timely information. As one of these host countries, Ethiopia is encouraging the private sector participation in all spheres of economic activities. Particularly, to attract foreign investors, the government has setup the Ethiopian Investment Authority (EJA) to_ promote, co-ordinate, and follow-up and '!!-onitor investment proposals. Though the government, in order to increase the participation of private investors, has created favorable conditions in terms of investment policies, procedures, incentives, guarantees and others, the number of projects and the initial investment capital is still not as much as expected. The number offoreign investment projects that started operations are inSignificant, which is less than two percent of the total. In this study, the information needs of investors, the role of investment information promotion to increase the inflow of foreign capital, investment information promotion planning process, strategies of investment information promotional programs and the role of information technology for investment information promotion have been discussed. The study has also assessed the information needs of invest!!rs, the existing investment promotional mechanisms used to attract foreign investors and, the problems in promoting the investment information to foreign investors. Based on the assessment made, the information handling and investment information promotion activity of the EIA is found to be inadequate. The study has also concluded that this inadequate service can be taken as a constraint for the inflow of foreign investment. In order to alleviate the problems sited, the study has recommended measures that must be taken by the EIA. It also demonstrates how to promote investment information on the World Wide Web by developing the Web site of the Ethiopian Investment Authority.enPromoting the Investment Information ServicesThesis